Blog

One of our key clients, APN Outdoor, has partnered with the Australian Olympic Committee to build hype and spread information about the PyeongChang Winter Olympics from Feb. 9 to 25 through a DOOH campaign. Proud partners of the Australian Olympic Committee (AOC) APN Outdoor, once again are bringing the Olympic spirit to the streets, after the huge success of the Summer...

This year's Fringe Festival in Perth has seen the marrying of old school signage, with higher tech digital signage, all within the cultural context of the City. Walking through Northbridge during the day I marveled at the old buildings running alongside large modern digital displays promoting Museum art events. The night time gave a different perspective on how neon, LED and...

Big and bold by any standards, this groundbreaking project provided a stunning finale to 2017. Combining the talents of our static and digital signage teams, the 5o metre ribbon with a digital LCD advertising screen at one end, proved to be a real team effort. Our team of project managers, fabricators and installers nurtured tonnes of steel from straight metal lengths...

How does your Hospitality venue shape up for Digital Signage in 2018? Hotels, Conference Centres, Casinos, Resorts, Event Arenas and Restaurants are the central gathering location for hundreds – if not thousands – of visiting consumers who will spend their money at the businesses that can get their attention first.  Digital signage is an attractive advertising opportunity for these businesses, and...

NEWS FLASH: Transparent digital signage market to grow at 28 percent according to a recent report. The transparent digital signage market is expected to grow at a compound annual growth rate of 28.7 percent from 2017 to 2021, according to a report by Research and Markets. Not sure what transparent digital signage is? Click on this BenQ demo that shows how this new...

After a few weeks to recuperate, we've already started the year with a burst of activity with some very challenging and exciting signage in production right now. We’re predicting more of an emphasis on personalisation, interactivity, and responsiveness in digital signage landscape in 2018 - three key things that come together to create a seamless user experience. I interviewed Tim Webb, Yap!digital’s...