Blog

Check out this showcase project we've just completed for Perth Transport Authority's Xtrack digital signage. Xtrack TV is an APN Outdoor initiative to develop a network of over 80 high quality Digital panels, strategically positioned at key cross platform locations throughout the Sydney, Melbourne, Brisbane, Adelaide and now Perth in the CBD rail network. XtrackTV delivers a captive audience with high...

ROI (Return on Investment) - how can this vital indicator be used to prove financial success of digital signage in the school context? Consider the school environment where digital signage's most powerful values are for messages related to safety, information, results, emergency, fixtures, events, timetabling and student news.   It's very tricky to measure these metrics quantitatively - which can make...

Check out our new Case Study featuring a retro-fit digital signage pylon in Perth's southern suburbs. Read more here: Yap! Digital - Case study - Port Kennedy Digital Pylon Sign We went from this, to this, to this!! To find out how to retro-fit your pylon into a digital display masterpiece, with real opportunity to delivery return on investment from the moment the displays...

We all know that as consumers we expect our experience to be increasingly personalized. Subway is setting the new 'standard' by  innovating with digital technologies. As consumer expectations continue to shift rapidly, the Subway brand is responding in kind.  SUBWAY® Digital is an ambitious innovation agenda that will change the way their customers experience the 'Live Fresh' brand promise. The launch of...