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ROI (Return on Investment) - how can this vital indicator be used to prove financial success of digital signage in the school context? Consider the school environment where digital signage's most powerful values are for messages related to safety, information, results, emergency, fixtures, events, timetabling and student news.   It's very tricky to measure these metrics quantitatively - which can make...

Check out our new Case Study featuring a retro-fit digital signage pylon in Perth's southern suburbs. Read more here: Yap! Digital - Case study - Port Kennedy Digital Pylon Sign We went from this, to this, to this!! To find out how to retro-fit your pylon into a digital display masterpiece, with real opportunity to delivery return on investment from the moment the displays...

We all know that as consumers we expect our experience to be increasingly personalized. Subway is setting the new 'standard' by  innovating with digital technologies. As consumer expectations continue to shift rapidly, the Subway brand is responding in kind.  SUBWAY® Digital is an ambitious innovation agenda that will change the way their customers experience the 'Live Fresh' brand promise. The launch of...

We read this article with interest. McDonald's have upgraded to digital menu boards using 40,000 screens, but how did the integration work in reality?  We wanted to learn and share with you: McDonald's shares Menu Board Lessons When McDonald's upgraded its traditional print menus to digital menu boards, it ran into a few challenges. These challenges were not in regards to the actual...

Tired of keeping up with the constant effort of changing your in-store seasonal messaging signage?  Grappling with the endless inches of blue-tac or complex hanging structures? Feel like you've only just put the signage up and then you have to rip it all down again a few days later? If this sounds like your business, why not think digital signage...

As you know, we keep saying that digital signage is spreading far and wide. So, the latest convert is none other than the world's largest mountain carving which is a memorial dedicated to preserving the culture of Native Americans. The objective: To improve the visitor experience at the memorial. The solution: five interactive touchscreen displays for the visitor's complex supplied by Toshiba.  Using a 55-inch display...