Thought leadership

Future Trends in Signage - Digitisation According to the 2020 Digital Signage Today Future Trends Report* digital signage will increasingly be used as a visual marketing and communications tool in the future's modern workplace. Whilst some companies have engaged digital screens of all shapes and sizes, there is still a propensity for the screens to be bland screens – the ‘black...

Traditional Posters vs Modern Digital Signage - what's Your View? Traditionalists will always argue for maintaining tradition and will resist change. Conversely, Modernists are typified by a general commitment to exploratory experimentation that elevates challenge, critical autonomy and creative innovation. But which group are winning the signage war?! In the  signage industry we are seeing a resurgence of some more traditional...

What Is Digital Signage Software? We all love the shiny, bright and engaging way that digital signage presents itself. What's not to like? The larger than life imagery and interactive nature of the technology feels like a mega version of our vital handheld devices. Reports indicate that digital signage captures the attention of 63% of passer-bys*. Digital signage software is required to...

Our team have been brainstorming how to re-discover digital signage in a Covid-19 world. Clearly, use of digital touchscreens, interactive kiosks etc will depend on where you are located in the world and your Government's advice on social distancing etc. Here in Perth, WA and Australia, there is a good chance that our Stage 2 restrictions will bring back many businesses...

Have you discovered the power of Lighting and Projection Mapping yet? If the answer is no, then listen up! Many businesses are increasingly turning to lighting and projection to enhance their projects and create wow factor. Projection mapping is a novel way to turn objects, buildings, parks, concerts, museums and other theatre stages into a stunning display surface ideal for video projection....

Putting Hardware In the Frame Our second blog in the feature series 'In the Frame' takes a look at another of the key elements required to deliver a successful digital signage project - Hardware. Introducing our '8 step turnkey model' as shown diagrammatically. As the model shows, a digital signage project typically follows an 8 step process from start to finish. Starting at the...

Putting Design In the Frame Our feature series 'In the Frame' takes a look at the key elements required to deliver a successful digital signage project. We call it the '8 step turnkey model'. As the diagram below shows, every digital signage project follows an 8 step process from start to finish. Starting at the top left with Design, the model runs through the...

It Begins with Touch! As we head for the new year our Perth shops are abuzz. What retail downturn I hear you ask? Certainly the retail discounting helps, and the every present need to fulfil the festive shopping list. All that aside, just how are 'bricks & mortar' retail coping and how is technology helping? Touchscreens are arguably one part of the answer. Certainly...

First Impressions Count! When making that crucial first impression counts, digital signage is an ideal way to 'wow'. In many cases, business and organisations are seeking innovative and technology-centric ways to streamline that crucial initial contact with customers. That is why they are turning to digital display or touchscreen signage for their reception. Wall mounted or self standing kiosks are ideally...

As with many things in life, the devil is definitely in the detail. It's an idiom we take very seriously when delivering our turnkey digital solutions. Our digital signage systems often look simple on the outside, but the detail required to ensure a fully functioning sign is very complex. The flowchart outlines the eight components required for digital signage - from...

Whilst the development of a signage strategy maybe an investment in time, the economic benefits are considerable. Whether you are opting for digital signage, or static signs, the need for a solid master plan cannot be underestimated. Including everything from brand, to design, to longevity, to message and more, there are many considerations that need to be made to develop...

Switchvew? Switchview is an innovative new technologically for ‘intelligent glass’. It allows the transparency of a glass panel to change from clear to opaque/frosted to clear. All in less than one second. Satterley Property Group wanted to use this modern technology to assist with their sales and marketing efforts at their Dalyellup Beach Estate Sales Office located south of Mandurah. Our solution...

Touch walls are one of the latest creative way to use touchscreen technology. Similar to a video wall, the Touch Walls offer an exciting option for all those business' and consumer facilities out there seeking to really kick a punch into the future. Think exhibitions, presentations, museums, transit hubs and more. With dynamic, interactive digital signage the uses for Touch Walls can...

Projection Digital Mapping Systems There's so much exciting new digital technology around the world and we wanted to bring you this rather novel approach to digital art from a selection of projects - the City of Cambridge, Massachusetts near Boston, USA and closer to home here in Sydney and Perth, Western Australia. Projection digital mapping systems create a visual showcase on buildings...