Thought leadership

Whilst the development of a signage strategy maybe an investment in time, the economic benefits are considerable. Whether you are opting for digital signage, or static signs, the need for a solid master plan cannot be underestimated. Including everything from brand, to design, to longevity, to message and more, there are many considerations that need to be made to develop...

Switchvew? Switchview is an innovative new technologically for ‘intelligent glass’. It allows the transparency of a glass panel to change from clear to opaque/frosted to clear. All in less than one second. Satterley Property Group wanted to use this modern technology to assist with their sales and marketing efforts at their Dalyellup Beach Estate Sales Office located south of Mandurah. Our solution...

Touch walls are one of the latest creative way to use touchscreen technology. Similar to a video wall, the Touch Walls offer an exciting option for all those business' and consumer facilities out there seeking to really kick a punch into the future. Think exhibitions, presentations, museums, transit hubs and more. With dynamic, interactive digital signage the uses for Touch Walls can...

Projection Digital Mapping Systems There's so much exciting new digital technology around the world and we wanted to bring you this rather novel approach to digital art from a selection of projects - the City of Cambridge, Massachusetts near Boston, USA and closer to home here in Sydney and Perth, Western Australia. Projection digital mapping systems create a visual showcase on buildings...

How does your company deal with internal communications in the digital age? We have so much more information at our disposal, so much more to share, so many more facts and important notices to divulge.  So my question is, has internal communications become simpler in today’s business world? Or are we all overloaded with too much to digest, let alone...

Our latest Outdoor Digital Display Project  Vicinity Centre’s recently opened DFO (Direct Factory Outlet) shopping centre in the Perth Airport precinct acquired a striking new ‘facelift’ this month. Whilst we’re not cosmetic doctors (!!), the five new digital screens on the West elevation have given the shopping centre great visibility from the Tonkin Highway during the day and night 24/7. Yap!digital’s design...

Upgrading to Newer Digital Technology JCDecaux (JCD) are a leading light in global utilisation of LED/LCD technology. As an early adopter into the technology, the recognition that the technology of a few years ago has been dramatically superseded initiated an upgrade at their Perth Transport Authority (PTA) Tunnel location in the main city railway station. The screens, originally placed by APN...

We've made hiring an interactive digital touchscreen kiosk or wall/trolley mounted display screen a doddle. There are plenty of size options in our Yap!hire indoor range with lots to choose from in terms of set-up and functionality. To make life easier for those just starting out in digital signage hire, we've put together a few handy hints in our checklist...

We really liked this new digital signage technology that is now available and wanted to share it with you. It features content that can be manipulated 360 degrees to extend the user experience and allow them to truly discover a product or destination or facility. This example is of a Renault vehicle which rolls, flips, shows internal and external views and...

WHY DOES MY BUSINESS NEED DIGITAL SIGNAGE? Let’s face it, every business wants to promote themselves and use technology to gain a competitive edge. Whether it’s for promotion, advertising, selling, training or information, there are many ways that a digital signage solution can help your business. Here are a few simple reasons why now’s the right time to choose digital for your...

There comes a time when all signage needs a face-lift. Whether for purely cosmetic reasons, or related to logistics or upgrades in technology, most things in life need a bit of an upgrade every now and then. And digital signage is no different. In the fast paced world of digital signage, advances in technology happen at quite a pace. Recent trends...

Collecting Data from Digital Signage Digital Signage is becoming an important marketing tool for businesses all around Australia.  Many people are aware of the obvious benefits of digital signage….. Digital signage looks impressive, it is interactive, it can be updated at any stage, and it is easy and economical to run.  But there is another benefit to digital signage that many...

Security Considerations For Digital Signage in Perth Digital signs are being installed at a growing rate all over Perth! It’s no wonder they can be seen at the shops, transport centres, stadiums and restaurants; they are VERY effective signs and customers LOVE them.  People today crave smart, well connected, info-rich data to help with decision making.  Digital signage and touchscreen technology...

Going back a few years this iceberg graphic was used as a very effective metaphor to highlight how some of the biggest considerations for a successful digital signage network are not the ones people see when they first start out. It’s true. The tip of the iceberg looks dramatic, pleasant, easy to understand and pretty straightforward. But lurking below the surface...