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And now for something a little bit different – adhesive LED film.  Tiege, LG and others have recently released this versatile new product which offers major advantages over traditional LEDs in that it's lightweight, very thin, flexible, transparent, has a high permeation ratio and very easy to install.  It is also cost efficient!  These factors make it ideal for advertisement display or decoration. Check out...

Mark my words, in a few years’ time the ‘omnichannel’ buzzword will roll off the tongue in the same way that ‘tablet’, ‘microblogging’ and ‘impressions’ do today.  Omnichannel is really the next evolution of what we summarise as retail shopping - over time we've progressed from the in-store retail experience, to e-commerce (ebay, online shopping), through to disconnected multichannel shopping...

LEVERAGING OUTDOOR DIGITAL SIGNAGE If there’s one prediction that I feel relatively comfortable in making, it’s the ever growing presence of outdoor digital signage on our high streets, commercial centres, highways and local precincts. The advertising power of Digital Out of Home (DOOH) solutions is undisputed, and as the initial investment reduces as technology prices fall, and the return on investment...

The title maybe a little misleading, as there's no sign of old fashioned technology with this project!  Perth's Central Railway Station is now featuring 3 new digital X-track signs towering high above the fast moving trains. And, as the signage imagery very aptly displays, this was a somewhat superhuman feat of project management, engineering and design to deliver this very difficult...