Blog
IS CONTENT CREATION THE MOST IMPORTANT FACTOR IN DIGITAL SIGNAGE SUCCESS?
in Thought leadership
Have you noticed that the word content is in crisis? Some proponents declare that content is king… Others counter strongly that the word content is a marketing abstraction and are vowing to throw it onto the jargon trash heap (seems a bit extreme to me!). What side of the fence do you sit on? I’m going to stick my neck…
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EXPERIENCE A SALES UPLIFT WITH A DIGITAL SIGNAGE TRANSFORMATION
in Thought leadership, Uncategorized
Signage is everywhere. It drives customers to your business and directs people around your workplace. It’s on the front of a building, the side of a van and above your door. It can bring your brand to life and create an instant impact. So imagine the power of your signage to the power of 10. This is the power of…
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63% SAY THAT DIGITAL SIGNAGE CATCHES THEIR ATTENTION
in Thought leadership
Experience-enhancing content! The statistics say it all – with almost two thirds of people saying that digital signage catches their attention reinforcing the need for excellence in content creation and management. So we know that mastering digital signage content, either with touchscreens or large format billboards, will attract your customer’s attention. But, is there a science to maximising the potential…
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JUST LOVING THESE CURVES! LED VIDEO DISPLAYS GET A PUSH UP
in Thought leadership
Curved or straight? No, not a personal question, but one of preference when it comes to LED digital screens. Personally, I’m loving the new curved technology which includes convex or concave surfaces to create mind blowing displays both indoors and out. Panasonic have just released an impressive wall of six 4K curved OLED TVs formed from 3 convex screens, and…
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VOTE YES! INTERACTIVE KIOSKS PICK WINNERS
in Thought leadership
Paper ballots and voting slips become a thing of the past when modern digital signage technologies take over. For example, in New York subways, interactive digital kiosks are being used to transform the transport network into literary voting hubs. Thanks to the launch of “One Book, One New York”, running through the month of February 2017, New Yorkers can vote…
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GIVING THE PROMOTIONAL EDGE
in Thought leadership
Spurred by a recent question posed by a distant uncle who’s seeking to gain traction for his FMCG product in the Asiapac region, I was reminded how touchscreens offer consumers an enriched, modern, technology-centred way to really engage with a product. “what could give us a promotional edge?” The key is interactivity … digital interactivity… it’s new, it’s fun and…
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