Blog
DIGITAL SIGNAGE HELPS OMNICHANNEL TO SHINE
in News, Thought leadership
Mark my words, in a few years’ time the ‘omnichannel’ buzzword will roll off the tongue in the same way that ‘tablet’, ‘microblogging’ and ‘impressions’ do today. Omnichannel is really the next evolution of what we summarise as retail shopping – over time we’ve progressed from the in-store retail experience, to e-commerce (ebay, online shopping), through to disconnected multichannel shopping…
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LOVING THIS CLEVER SNEEZING DIGITAL BILLBOARD
in Uncategorized
Just had to share this exciting new Xtrack project. The nose sneezes and air whistles out when a gust of wind blows and a train passes by! Well done APN Outdoor! bandt.com.au
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AN OUTDOOR DIGITAL SIGNAGE ADVANTAGE
in Events, News, Yap!
LEVERAGING OUTDOOR DIGITAL SIGNAGE If there’s one prediction that I feel relatively comfortable in making, it’s the ever growing presence of outdoor digital signage on our high streets, commercial centres, highways and local precincts. The advertising power of Digital Out of Home (DOOH) solutions is undisputed, and as the initial investment reduces as technology prices fall, and the return on…
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COVERING ALL THE BASES
in Case Studies, Thought leadership, Yap!
Sometimes in life the lure of new technology gets us all excited. Whether it’s keeping up with the Jones’, or a desire to be the first person at the pub or school drop-off with the new gadget, one way or another we all fall into the Venus Fly Trap of ‘technology must-haves’… Taking the leap of faith as you purchase…
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X-TRACK SIGNAGE ‘STEAMS’ INTO PERTH
in Case Studies, News
The title maybe a little misleading, as there’s no sign of old fashioned technology with this project! Perth’s Central Railway Station is now featuring 3 new digital X-track signs towering high above the fast moving trains. And, as the signage imagery very aptly displays, this was a somewhat superhuman feat of project management, engineering and design to deliver this very…
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A NEW WAY TO ENTERTAIN & ENTICE
in News
If grey is the new black, then Mobile digital signage is the new Static digital signage! Also known as out-of-home (OOH) transit advertising, why not take digital on the road and make it mobile? Why not indeed… There are some great examples of how this is happening in reality across the continents. In the USA, Peapod and their agency created…
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