Spurred by a recent question posed by a distant uncle who's seeking to gain traction for his FMCG product in the Asiapac region, I was reminded how touchscreens offer consumers an enriched, modern, technology-centred way to really engage with a product. "what could give us a promotional edge?" The key is interactivity ...
"the digital signage market size is forecast to be worth $23.02 billion by 2023" According to research by Global Market Insights, this is our future! That's almost 4 times the value in 2015. Environmental influences bought out from lowering paper wastage and technology advances, such as LED backlit panel integration have led to significant energy savings, all part of the factors driving digital...
Piccadilly Lights, a famous advertising location in London, has turned off its lights to replace the current screens with one large LED display. The last time the Lights were turned off was during Princess Diana's funeral in 1997, according to a press release. Land Securities is working with DOOH media company Ocean Outdoor to deploy and unveil the LED screen in the autumn...
I have a confession! And it's something that I'm feeling rather ashamed about. After many years in the signage game, and as someone that oft spouts about how business' should regularly evaluate their signage as part of their marketing strategy, it was only yesterday that I really took time to look at our own pylon signage and think, "does my pylon signage...
Stay a little longer Customers who enter a fast food restaurant— if they even go in, instead of using the drive-thru — tend to get food to go or eat quickly and then leave without lingering, because the nature of these brands inspires in-and-out business. The less rushed, less chaotic feel of fast-casual chains encourages customers to stay longer, relax...
Use of digital signage in the restaurant space has been growing exponentially. Just head down to your local fast food chain for evidence! Why? Well operators are realising the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage in your cafe, restaurant or drive thru - it increases dwell times and encourages increased spending....