31 Jul DOOH – AN OUTDOOR DIGITAL SIGNAGE ADVANTAGE
LEVERAGING OUTDOOR DIGITAL SIGNAGE If there’s one prediction that I feel relatively comfortable in making, it’s the ever growing presence of outdoor digital signage on our high streets, commercial centres, highways and local precincts. The advertising power of Digital Out of Home (DOOH) solutions is undisputed, and as the initial investment reduces as technology prices fall, and the return on investment...