Thought leadership

Collecting Data from Digital Signage Digital Signage is becoming an important marketing tool for businesses all around Australia.  Many people are aware of the obvious benefits of digital signage….. Digital signage looks impressive, it is interactive, it can be updated at any stage, and it is easy and economical to run.  But there is another benefit to digital signage that many...

Security Considerations For Digital Signage in Perth Digital signs are being installed at a growing rate all over Perth! It’s no wonder they can be seen at the shops, transport centres, stadiums and restaurants; they are VERY effective signs and customers LOVE them.  People today crave smart, well connected, info-rich data to help with decision making.  Digital signage and touchscreen technology...

Going back a few years this iceberg graphic was used as a very effective metaphor to highlight how some of the biggest considerations for a successful digital signage network are not the ones people see when they first start out. It’s true. The tip of the iceberg looks dramatic, pleasant, easy to understand and pretty straightforward. But lurking below the surface...

HOW TO CAPTIVATE WITH CONTENT In Perth today there are many references to the clutter of digital signage content as we move away from the physical into an increasingly digitised world. Forgetting the world of your Inbox (how many unread emails?!), your folder organisation in disarray, last year’s holiday photos still unsorted and all those desktop icons that need a good sort...

Digital Signage in Perth is making a big difference in manufacturing on a large scale as outlined in our Industry Report. Large and small business manufacturing organisations with shop floors, production lines or the like, are increasing using digital signage to enhance productivity and communications in the factory environment. Whether a dozen staff or thousands, digital signs can help to effectively communicate...

How does your Hospitality venue shape up for Digital Signage in 2018? Hotels, Conference Centres, Casinos, Resorts, Event Arenas and Restaurants are the central gathering location for hundreds – if not thousands – of visiting consumers who will spend their money at the businesses that can get their attention first.  Digital signage is an attractive advertising opportunity for these businesses, and...

NEWS FLASH: Transparent digital signage market to grow at 28 percent according to a recent report. The transparent digital signage market is expected to grow at a compound annual growth rate of 28.7 percent from 2017 to 2021, according to a report by Research and Markets. Not sure what transparent digital signage is? Click on this BenQ demo that shows how this new...

When thinking about indoor digital signage, modern travellers consistently face 3 challenges that can diminish what would otherwise be a very pleasant experience: navigation, entertainment, and retail experiences. We’ve all been there… running late for check-in, a sea of check-in counters and no useful map in site. Then you glimpse the words “You Are Here” hidden behind a cloudy pane of...

If the answer is no, or dont know, read on! Large and small organisations in the corporate sphere are increasing using mobile, social and digital media to enhance customer and staff relationship. With different people streaming through your business at any given time, digital signage can help to effectively communicate with all users – whether they be regular clients, customers, suppliers, staff...

Read our HEALTHCARE REPORT here! HEALTHCARE GETS A WIN-WIN WITH DIGITAL SIGNAGE The patient can spend valuable time waiting for appointments. Digital signage allows this time to be value-added by helping to educate, inform and assist those in a healthcare environment spend their time meaningfully. Hospitals, clinics, Doctors waiting rooms and community health centers can use video, graphics and bulletins to reinforce messages and...

Despite the popularity of the automobile, parking has seen little innovation since the advent of the multi-story. Digital car park signs are a long-overdue advancement. Recently there has been a shift in thinking towards digital media technology. Digital technology is driving rapid change in the car-parking industry — electric cars, driverless cars, car sharing, app-based searching, booking, digital payment systems —...