Thought leadership

Are you ready for the self-service interactive digital signage and kiosk invasion? With adoption rates to new technologies getting shorter and shorter, it is highly likely that touchscreen digital signage will be widespread in our daily lives within the next 12-18 months. It’s fair to say that each time I go to my local Shopping Centre, the frequency of touch technology...

Is there such a thing as a perfect relationship? Like all great love stories, there are many factors that have to align when engaging in an interactive digital signage relationship to ensure that the course of true love runs smooth. In William Shakespeare’s play, A Midsummer Night's Dream, Lysander says to Hermia “the course of true love never did run smooth”. So how can...

Get the Most From Your Business With Targeted Content On Your Digital Signage from Perth based Specialists A report by Microsoft reveals the average human loses focus after 8 seconds. Goldfish, with an attention span of 9 seconds, now have us beat!  This is a four-second drop from 2000 when humans had an average attention span of 12 seconds, according to a Time...

And now for something a little bit different – adhesive LED film.  Tiege, LG and others have recently released this versatile new product which offers major advantages over traditional LEDs in that it's lightweight, very thin, flexible, transparent, has a high permeation ratio and very easy to install.  It is also cost efficient!  These factors make it ideal for advertisement display or decoration. Check out...

Mark my words, in a few years’ time the ‘omnichannel’ buzzword will roll off the tongue in the same way that ‘tablet’, ‘microblogging’ and ‘impressions’ do today.  Omnichannel is really the next evolution of what we summarise as retail shopping - over time we've progressed from the in-store retail experience, to e-commerce (ebay, online shopping), through to disconnected multichannel shopping...

ROI (Return on Investment) - how can this vital indicator be used to prove financial success of digital signage in the school context? Consider the school environment where digital signage's most powerful values are for messages related to safety, information, results, emergency, fixtures, events, timetabling and student news.   It's very tricky to measure these metrics quantitatively - which can make...

We all know that as consumers we expect our experience to be increasingly personalized. Subway is setting the new 'standard' by  innovating with digital technologies. As consumer expectations continue to shift rapidly, the Subway brand is responding in kind.  SUBWAY® Digital is an ambitious innovation agenda that will change the way their customers experience the 'Live Fresh' brand promise. The launch of...

We read this article with interest. McDonald's have upgraded to digital menu boards using 40,000 screens, but how did the integration work in reality?  We wanted to learn and share with you: McDonald's shares Menu Board Lessons When McDonald's upgraded its traditional print menus to digital menu boards, it ran into a few challenges. These challenges were not in regards to the actual...

There’s definitely a talent to creating effective content for outdoor advertising display billboards. LED digital outdoor billboards are becoming increasingly popular on our transport networks and in high footfall environments such as stadiums, exhibitions, museums and around our inner cities. Just take Shinjuko in Toyko’s largest entertainment and shopping area, which is littered with digital advertising displays!  Digital displays use an array of light-emitting diodes...

FACT: Digital signage is getting smarter and smarter. Not only can digital displays detect your age and sex biometrics with face recognition software, just recently released is an innovative interactive digital signage solution designed with a ''Smart Sensor'' that detects human distance.  And it's very clever!  It allows you to play different messages based on proximity of your customer. Here's a...