Thought leadership

TOTAL + TURNKEY = TOTALLY AWESOME!   Sometimes investing in a new technology can be totally confusing - and interactive digital signage is no different. Never fear, help is near! The Yap!total difference is that you get to dream the project,  and we make it a reality! Simple. Our comprehensive turnkey digital signage offering lets you forget about the nitty-gritty details and...

Experience-enhancing content!  The statistics say it all - with almost two thirds of people saying that digital signage catches their attention reinforcing the need for excellence in content creation and management. So we know that mastering digital signage content, either with touchscreens or large format billboards, will attract your customer’s attention.  But, is there a science to maximising the potential of...

Paper ballots and voting slips become a thing of the past when modern digital signage technologies take over. For example, in New York subways, interactive digital kiosks are being used to transform the transport network into literary voting hubs. Thanks to the launch of "One Book, One New York", running through the month of February 2017, New Yorkers can vote for their  favorite...

"the digital signage market size is forecast to be worth $23.02 billion by 2023" According to research by Global Market Insights, this is our future! That's almost 4 times the value in 2015. Environmental influences bought out from lowering paper wastage and technology advances, such as LED backlit panel integration have led to significant energy savings, all part of the factors driving digital...

Piccadilly Lights, a famous advertising location in London, has turned off its lights to replace the current screens with one large LED display. The last time the Lights were turned off was during Princess Diana's funeral in 1997, according to a press release. Land Securities is working with DOOH media company Ocean Outdoor to deploy and unveil the LED screen in the autumn...

Stay a little longer Customers who enter a fast food restaurant— if they even go in, instead of using the drive-thru — tend to get food to go or eat quickly and then leave without lingering, because the nature of these brands inspires in-and-out business. The less rushed, less chaotic feel of fast-casual chains encourages customers to stay longer, relax...