DIGITAL SIGNAGE & THE BENEFITS OF DATA COLLECTION

23 Jun DIGITAL SIGNAGE & THE BENEFITS OF DATA COLLECTION

Collecting Data from Digital Signage

Digital Signage is becoming an important marketing tool for businesses all around Australia.  Many people are aware of the obvious benefits of digital signage….. Digital signage looks impressive, it is interactive, it can be updated at any stage, and it is easy and economical to run.  But there is another benefit to digital signage that many people are unaware of.  Digital signage can actually capture data from its audience and use this data to improve its marketing strategies!

Digital Signs can Capture Customer Data!

Many shops and businesses around Perth now feature digital signage which are large display screens used for advertising.  A few years ago, digital signage was really expensive and complicated, however it has come a long way in recent years and now is a lot less expensive and user friendly. In fact, nowadays you can see digital signage in the majority of Perth businesses.

Data Collection Methods

People often stop and look at these eye-catching digital signs for various lengths of time.  What many people don’t realise, is that sometimes, the digital signage is actually also looking back at them!  Some digital signs have sensors which actually gather various bits of information about the person in front of it.

• The sensors may be able to determine simple things about a person such as age, weight, gender, clothing size etc.
• The sensors in the digital signage can also gauge peoples reaction to certain displays, consider how long they stay and watch things on the screen and create a profile for them as they move around the store.  By gauging someones reaction to various displays, the digital signage can gather information about what that person likes or is interested in.
• One of the most valuable parts of digital signage data collection is capturing the big numbers of data.  Some digital signage systems are set up to capture dozens of data points for each customer and more from each display they pass.
• Digital signage can also gather useful demographic data and provide insight into who the audience is.

What are the benefits of Data Collection?

Data collection from customers provides Perth businesses with important information that can be used for  business marketing strategies. For retailers, collection of the right data can mean the difference between success and failure.   Data collection can provide useful demographic data that can provide information on business marketing.

As customers move around a store, digital signage sensors can gather useful information on the best way to lay out a store.  Collecting data on how long people stand in front of a display can provide information on what customers find interesting or attractive.  Information can also be collected on traffic patterns which provides information on busy  and quiet times.

Using the Data

The information collected by digital signage can be used to adjust marketing strategies and also adjust programming decisions about the type, tone, volume and frequency of signage produced. Demographic and traffic information can also be used for security purposes as it will tell the business owner who is in the store and when.

Yap!digital

Yap!digital provides digital signage solutions to a range of industries including corporate, retail, commercial, manufacturing and educational markets.  Established in 2012, Yap!digital has been providing innovative smart digital signage solutions to Perth companies for nearly 6 years.  Contact Yap!digital to find out more on ph 08 9274 5151 or email admin@yapdigital.com.au