We all know that as consumers we expect our experience to be increasingly personalized. Subway is setting the new 'standard' by innovating with digital technologies. As consumer expectations continue to shift rapidly, the Subway brand is responding in kind. SUBWAY® Digital is an ambitious innovation agenda that will change the way their customers experience the 'Live Fresh' brand promise. The launch of...
We read this article with interest. McDonald's have upgraded to digital menu boards using 40,000 screens, but how did the integration work in reality? We wanted to learn and share with you: McDonald's shares Menu Board Lessons When McDonald's upgraded its traditional print menus to digital menu boards, it ran into a few challenges. These challenges were not in regards to the actual...
Tired of keeping up with the constant effort of changing your in-store seasonal messaging signage? Grappling with the endless inches of blue-tac or complex hanging structures? Feel like you've only just put the signage up and then you have to rip it all down again a few days later? If this sounds like your business, why not think digital signage...
As you know, we keep saying that digital signage is spreading far and wide. So, the latest convert is none other than the world's largest mountain carving which is a memorial dedicated to preserving the culture of Native Americans. The objective: To improve the visitor experience at the memorial. The solution: five interactive touchscreen displays for the visitor's complex supplied by Toshiba. Using a 55-inch display...
The sensation of touch is a fundamental part of our daily experience. As one of our 5 senses, we activate our touch sense in virtually every action we take and it influences what we buy, who we love and even how we heal. We use this sense to gather information about our surroundings and as a means of establishing trust...
There’s definitely a talent to creating effective content for outdoor advertising display billboards. LED digital outdoor billboards are becoming increasingly popular on our transport networks and in high footfall environments such as stadiums, exhibitions, museums and around our inner cities. Just take Shinjuko in Toyko’s largest entertainment and shopping area, which is littered with digital advertising displays! Digital displays use an array of light-emitting diodes...