WELCOME 2018 – HOT TRENDS IN DIGITAL SIGNAGE

04 Jan WELCOME 2018 – HOT TRENDS IN DIGITAL SIGNAGE

After a few weeks to recuperate, we’ve already started the year with a burst of activity with some very challenging and exciting signage in production right now. We’re predicting more of an emphasis on personalisation, interactivity, and responsiveness in digital signage landscape in 2018 – three key things that come together to create a seamless user experience.

I interviewed Tim Webb, Yap!digital’s digital signage ‘guru’ for his take on what the 3 most exciting advancements will be in 2018.

1. ‘Firstly, I believe Video Walls will be increasingly converted from traditional LCD screens to LED screens.’ Tim explained further ‘With the finer pixels now available, and LED pricing reducing all the time, the customer viewing experience will be significantly enhanced as companies seek to remove unsightly bezels typically found with traditional video walls’.

2. ‘Another 2018 trend will be a major push on upgrading outdoor wayfinding signage from static to digital – with an interactive element that people are so used to now in everyday life’, outlined Tim.

3. Tim’s last prediction for the year ahead is ‘the growth of Omni-channel into a more integrated network, combined with more and more facial recognition to better display more relevant content.’ [Find out more on Omni-channel here]

Other innovations to look out for include better, sleeker designs that are helping digital signs blend into their surroundings creating a more seamless experience.  This trend relates not only to how the screens look, but it focuses on how they fit together with other materials that are on display at an event, as well as what the surroundings look like.

Responsive Content is also a key feature for the future, where digital signs can automatically change the content they show based on external triggers, like:

• The weather outside (e.g. the sign will show adverts for soft drinks and ice cream when it’s hot)
• Traffic (e.g. the sign will show alternative routes to viewers)
• Time of day (e.g. The London Underground screens that change what they show at rush hour)

This creates a user experience that taps into the customer’s needs at any given time and provides them with information that is completely relevant to their current surroundings and situation.

If you’re ready for any of these exciting interactive digital signage innovations, then contact Tim today on + 61 8 9274 5151 or email tim@yapdigital.com.au.