News

LEVERAGING OUTDOOR DIGITAL SIGNAGE If there’s one prediction that I feel relatively comfortable in making, it’s the ever growing presence of outdoor digital signage on our high streets, commercial centres, highways and local precincts. The advertising power of Digital Out of Home (DOOH) solutions is undisputed, and as the initial investment reduces as technology prices fall, and the return on investment...

The title maybe a little misleading, as there's no sign of old fashioned technology with this project!  Perth's Central Railway Station is now featuring 3 new digital X-track signs towering high above the fast moving trains. And, as the signage imagery very aptly displays, this was a somewhat superhuman feat of project management, engineering and design to deliver this very difficult...

In news from around the globe, Visual Art, a leading international digital communications agency, has recently launched a digital signage cube called the Pavilion in Stureplan Square in Stockholm, Sweden. The outside of the cube features three 2.4-meter by 1.42-meter screens and one 2.4-meter by 2.36-meter screen. The cube's interior can be converted into a pop up store. The cube's total...

“Self-serve ordering at kiosks has the potential to be the next big thing in restaurant-based digital signage,” said Jeff Hastings, BrightSign’s CEO. “Similar to how digital menu boards reinvented the restaurant experience over the past decade, kiosks will be central to restaurant design in the years ahead, as proprietors further explore the use of technology to...

Check out this showcase project we've just completed for Perth Transport Authority's Xtrack digital signage. Xtrack TV is an APN Outdoor initiative to develop a network of over 80 high quality Digital panels, strategically positioned at key cross platform locations throughout the Sydney, Melbourne, Brisbane, Adelaide and now Perth in the CBD rail network. XtrackTV delivers a captive audience with high...

Check out our new Case Study featuring a retro-fit digital signage pylon in Perth's southern suburbs. Read more here: Yap! Digital - Case study - Port Kennedy Digital Pylon Sign We went from this, to this, to this!! To find out how to retro-fit your pylon into a digital display masterpiece, with real opportunity to delivery return on investment from the moment the displays...

We all know that as consumers we expect our experience to be increasingly personalized. Subway is setting the new 'standard' by  innovating with digital technologies. As consumer expectations continue to shift rapidly, the Subway brand is responding in kind.  SUBWAY® Digital is an ambitious innovation agenda that will change the way their customers experience the 'Live Fresh' brand promise. The launch of...

We read this article with interest. McDonald's have upgraded to digital menu boards using 40,000 screens, but how did the integration work in reality?  We wanted to learn and share with you: McDonald's shares Menu Board Lessons When McDonald's upgraded its traditional print menus to digital menu boards, it ran into a few challenges. These challenges were not in regards to the actual...

Our Perth workshop was a hive of activity last week as we performed the final technical and software installations, mounted NEC screens into housings and performed the vital QA checks on 5 screens bound for Adelaide. These touchscreens have been a few months in the making, from conception to completion. From the client go-ahead, the Yap!total team sprung into action. From...

FACT: Digital signage is getting smarter and smarter. Not only can digital displays detect your age and sex biometrics with face recognition software, just recently released is an innovative interactive digital signage solution designed with a ''Smart Sensor'' that detects human distance.  And it's very clever!  It allows you to play different messages based on proximity of your customer. Here's a...

TOTAL + TURNKEY = TOTALLY AWESOME!   Sometimes investing in a new technology can be totally confusing - and interactive digital signage is no different. Never fear, help is near! The Yap!total difference is that you get to dream the project,  and we make it a reality! Simple. Our comprehensive turnkey digital signage offering lets you forget about the nitty-gritty details and...

Well, you've come to the right place! If you're looking to create a bit of ''wow'' factor at your next event or function, touchscreen hire could well be the perfect solution. We have multiple 55" touchscreen kiosks available, plus a couple of touchscreen tables. Why hire? Hire is affordable and convenient - plus a great way to try before you buy. Hire...