Future Trends in Signage - Digitisation According to the 2020 Digital Signage Today Future Trends Report* digital signage will increasingly be used as a visual marketing and communications tool in the future's modern workplace. Whilst some companies have engaged digital screens of all shapes and sizes, there is still a propensity for the screens to be bland screens – the ‘black...
Traditional Posters vs Modern Digital Signage - what's Your View? Traditionalists will always argue for maintaining tradition and will resist change. Conversely, Modernists are typified by a general commitment to exploratory experimentation that elevates challenge, critical autonomy and creative innovation. But which group are winning the signage war?! In the signage industry we are seeing a resurgence of some more traditional...
The Great Shape Debate The future shape of digital signage is an interesting one. When will we move away from rectangular boxes into more creative forms? How can we design exciting shapes that capture the imagination? Is appearance as important as we think it is? Is a digital sign's form the key factor that will attract a customer's eye? (and let's...
Putting Design In the Frame Our feature series 'In the Frame' takes a look at the key elements required to deliver a successful digital signage project. We call it the '8 step turnkey model'. As the diagram below shows, every digital signage project follows an 8 step process from start to finish. Starting at the top left with Design, the model runs through the...