01 Jul QUALITY DIGITAL SIGNAGE IN PERTH
Perth’s Quality Digital Signage
Before we share our quality journey, it’s important to understand why quality is so important to us! Why is it so critical to a digital signage business? First off, quality is critical to customer satisfaction. Peter Drucker (1909-2005) – was one of the most well known management thinkers and his quote (right) says it well! Secondly, retaining customers brings loyalty which will help future sales. With this logic in mind in 2009 Yap!digital’s parent company, Signs & Lines, embarked on a mission to differentiate themselves from others in the WA static and digital signage market. The goal was to guarantee customer’s quality and professionalism.
The goal back in 2009 was to certify our Quality Management System (QMS) to SAI Global’s ISO9001:2008. Most importantly this included the design, manufacture and installation of signage.
As providers of static and digital signage we had to establish a robust set of systems and processes to embrace the entire company.
Above all we needed to prove to customers that in digital signage quality counts for alot!
An Outline of our Quality Journey
John Ruskin – one of the great visionaries of the 19th century famously said ‘ Quality is never an accident. It is always the result of intelligent effort’. So Like many important journey’s our quality venture needed excellent planning and faultless execution. Plus a big dose of ‘be prepared for anything’ thrown in! For a SME manufacturing company to embark on an ISO certification is no simple feat. With no dedicated department or resource, our ISO9001 journey was a classic tale of ‘learn as you go’! At the outset the acronym QMS was unfamiliar, but in a very short time is was on the tips of everyone’s tongue…
Continual improvement was a key feature of the quality accreditation. And this lives on today in our digital implementations. The digital signage industry is fluid and technology is changing rapidly. However, by constant review and change management we constantly adapt our processes. Luckily through the QMS evolution we have a culture which is adept at improvement. And this still continues today.
With management buy-in locked in the hard work got underway. A QMS Manager was appointed, supported by four QMS Reps from across the company. And we set about redesigning and refining our processes. Extensive horizontal and vertical consultation occurred across all areas of the business. Because of the diligence of our team we were able to get ourselves ready of an external audit in under a year. It’s true to say that the first audit was a frightening experience! Had we interpreted the Standard correctly? Had we completed enough Internal Audits? Could we prove that our digital systems were robust? Was our digital signage correctives process effective? As a result, a whole new language emerged, as did a full suite of paperwork, forms and documented evidence.
Quality Standards For Digital Signage
We were beyond proud to pass the first audit. And all subsequent annual audits up until 2018. The QMS Reps were amazing and our business evolved into a process driven machine! Most importantly we could say with confidence that our QMS was certified to the ISO9001:2008 standard. No mean feat! There were many lessons learned along the way. As a result improved standards came through in our work.
We bring greater customer confidence to our digital offering too. Whether it be touchscreens, or interactive kiosk solutions, or digital display suites, the complexity of the offering requires a systematic, process driven approach. Digital signage is typically more expensive than traditional signage, but Gucci’s quote above rings true.
As a result we have evolved as a leading turnkey digital signage provider in WA and beyond. Our reputation has been built on customer confidence in our ability to do what we say we are going to do. And then some! In 2018 we made the a difficult business decision to stall certification. With GFC economic pressures sadly the certification was a casualty. However, the quality benefits keep giving and continue to be of great value.
Most importantly, the QMS lives on and with it so does our passion for continual improvement.
A Quality Digital Signage Team
As a result of our quality approach we are trusted by many well known brands. To discuss any aspect of our quality digital signage service please get in touch with our WA specialists or connect via LinkeIn.
phone: + 08 9274 5151
LinkedIn: Tim Webb
THE FOLLOWING IS AN EXTRACT OF OUR POLICY STATEMENT DISPLAYED IN RECEPTION:
Signs & Lines is committed to operating the company in a well thought-out and customer focused way, with quality and professionalism at the heart of our intent.
The development of our Quality Management System (QMS) fits the organisation’s purpose to design, manufacture and install signage to an excellent finished standard. The QMS will be at the forefront of our operations, from the moment a customer first contacts our organisation, right through to the sign-off at the end of the project.
Our pledge to our customers is that we will plan and organise their sign work in a professional and systematic way to ensure a high quality result every time.