Curved or straight? No, not a personal question, but one of preference when it comes to LED digital screens. Personally, I'm loving the new curved technology which includes convex or concave surfaces to create mind blowing displays both indoors and out. Panasonic have just released an impressive wall of six 4K curved OLED TVs formed from 3 convex screens, and 3...
Paper ballots and voting slips become a thing of the past when modern digital signage technologies take over. For example, in New York subways, interactive digital kiosks are being used to transform the transport network into literary voting hubs. Thanks to the launch of "One Book, One New York", running through the month of February 2017, New Yorkers can vote for their favorite...
Spurred by a recent question posed by a distant uncle who's seeking to gain traction for his FMCG product in the Asiapac region, I was reminded how touchscreens offer consumers an enriched, modern, technology-centred way to really engage with a product. "what could give us a promotional edge?" The key is interactivity ...
"the digital signage market size is forecast to be worth $23.02 billion by 2023" According to research by Global Market Insights, this is our future! That's almost 4 times the value in 2015. Environmental influences bought out from lowering paper wastage and technology advances, such as LED backlit panel integration have led to significant energy savings, all part of the factors driving digital...
Piccadilly Lights, a famous advertising location in London, has turned off its lights to replace the current screens with one large LED display. The last time the Lights were turned off was during Princess Diana's funeral in 1997, according to a press release. Land Securities is working with DOOH media company Ocean Outdoor to deploy and unveil the LED screen in the autumn...
Stay a little longer Customers who enter a fast food restaurant— if they even go in, instead of using the drive-thru — tend to get food to go or eat quickly and then leave without lingering, because the nature of these brands inspires in-and-out business. The less rushed, less chaotic feel of fast-casual chains encourages customers to stay longer, relax...
Stadiums and arenas are looking to up the ante for fan experience and engagement, to compete with the couch-viewer who is enjoying a highly digital and surround sound experience from the convenience of their sofa. Digital signage is now a big part of the strategy for fan engagement and marketing in stadiums and arenas by literally creating a digital, visual feast...