06 Feb PICCADILLY LIGHTS GET A FACE LIFT
Piccadilly Lights, a famous advertising location in London, has turned off its lights to replace the current screens with one large LED display. The last time the Lights were turned off was during Princess Diana’s funeral in 1997, according to a press release.
Land Securities is working with DOOH media company Ocean Outdoor to deploy and unveil the LED screen in the autumn of 2017. Six advertisers, including Coca-Cola and Samsung, will control the screen’s content, such as live video streaming, weather and sports results and social media feeds.
“For the first time, the Lights are witnessing their very own commercial ad break,” Tim Bleakley, CEO of Ocean Outdoor, said in the release.
“Needless to say, we are totally committed to working with all the partners on this milestone project to maintain the iconic status of this prestigious landmark. I personally can’t wait for the switch on date later this year.”
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Source: Digital Signage Today