Have you noticed that the word content is in crisis? Some proponents declare that content is king… Others counter strongly that the word content is a marketing abstraction and are vowing to throw it onto the jargon trash heap (seems a bit extreme to me!). What side of the fence do you sit on? I’m going to stick my neck out...
Signage is everywhere. It drives customers to your business and directs people around your workplace. It’s on the front of a building, the side of a van and above your door. It can bring your brand to life and create an instant impact. So imagine the power of your signage to the power of 10. This is the power of interactive touchscreen or...
Experience-enhancing content! The statistics say it all - with almost two thirds of people saying that digital signage catches their attention reinforcing the need for excellence in content creation and management. So we know that mastering digital signage content, either with touchscreens or large format billboards, will attract your customer’s attention. But, is there a science to maximising the potential of...
Curved or straight? No, not a personal question, but one of preference when it comes to LED digital screens. Personally, I'm loving the new curved technology which includes convex or concave surfaces to create mind blowing displays both indoors and out. Panasonic have just released an impressive wall of six 4K curved OLED TVs formed from 3 convex screens, and 3...
Paper ballots and voting slips become a thing of the past when modern digital signage technologies take over. For example, in New York subways, interactive digital kiosks are being used to transform the transport network into literary voting hubs. Thanks to the launch of "One Book, One New York", running through the month of February 2017, New Yorkers can vote for their favorite...
Spurred by a recent question posed by a distant uncle who's seeking to gain traction for his FMCG product in the Asiapac region, I was reminded how touchscreens offer consumers an enriched, modern, technology-centred way to really engage with a product. "what could give us a promotional edge?" The key is interactivity ...
"the digital signage market size is forecast to be worth $23.02 billion by 2023" According to research by Global Market Insights, this is our future! That's almost 4 times the value in 2015. Environmental influences bought out from lowering paper wastage and technology advances, such as LED backlit panel integration have led to significant energy savings, all part of the factors driving digital...
Piccadilly Lights, a famous advertising location in London, has turned off its lights to replace the current screens with one large LED display. The last time the Lights were turned off was during Princess Diana's funeral in 1997, according to a press release. Land Securities is working with DOOH media company Ocean Outdoor to deploy and unveil the LED screen in the autumn...
I have a confession! And it's something that I'm feeling rather ashamed about. After many years in the signage game, and as someone that oft spouts about how business' should regularly evaluate their signage as part of their marketing strategy, it was only yesterday that I really took time to look at our own pylon signage and think, "does my pylon signage...
Stay a little longer Customers who enter a fast food restaurant— if they even go in, instead of using the drive-thru — tend to get food to go or eat quickly and then leave without lingering, because the nature of these brands inspires in-and-out business. The less rushed, less chaotic feel of fast-casual chains encourages customers to stay longer, relax...
Use of digital signage in the restaurant space has been growing exponentially. Just head down to your local fast food chain for evidence! Why? Well operators are realising the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage in your cafe, restaurant or drive thru - it increases dwell times and encourages increased spending....
Stadiums and arenas are looking to up the ante for fan experience and engagement, to compete with the couch-viewer who is enjoying a highly digital and surround sound experience from the convenience of their sofa. Digital signage is now a big part of the strategy for fan engagement and marketing in stadiums and arenas by literally creating a digital, visual feast...