HOW TO CAPTIVATE WITH CONTENT In Perth today there are many references to the clutter of digital signage content as we move away from the physical into an increasingly digitised world. Forgetting the world of your Inbox (how many unread emails?!), your folder organisation in disarray, last year’s holiday photos still unsorted and all those desktop icons that need a good sort...
I was out at my local Shopping Centre with my son last weekend standing in the coffee shop line, and he pipes up, “Mum, I’m just going to find out where EB Games has moved to!” Off he trots to the digital touchscreen kiosk by the escalator, searches up the store directory, accesses the map, and comes back with a big grin...
Rather than reinvent the wheel, we’d like to bring you our take on their dumbing down of the ‘tech talk’ and must have ‘lingo’ so that you can verbalise exactly what you’re looking for when you speak about digital signage. So often I ask someone in the sign industry if they’ve experienced digital signs – a good 50% say yes, only...
Sir Arthur C Clarke was spot on...
Digital Signage in Perth is making a big difference in manufacturing on a large scale as outlined in our Industry Report. Large and small business manufacturing organisations with shop floors, production lines or the like, are increasing using digital signage to enhance productivity and communications in the factory environment. Whether a dozen staff or thousands, digital signs can help to effectively communicate...
One of our key clients, APN Outdoor, has partnered with the Australian Olympic Committee to build hype and spread information about the PyeongChang Winter Olympics from Feb. 9 to 25 through a DOOH campaign. Proud partners of the Australian Olympic Committee (AOC) APN Outdoor, once again are bringing the Olympic spirit to the streets, after the huge success of the Summer...
This year's Fringe Festival in Perth has seen the marrying of old school signage, with higher tech digital signage, all within the cultural context of the City. Walking through Northbridge during the day I marveled at the old buildings running alongside large modern digital displays promoting Museum art events. The night time gave a different perspective on how neon, LED and...
Big and bold by any standards, this groundbreaking project provided a stunning finale to 2017. Combining the talents of our static and digital signage teams, the 5o metre ribbon with a digital LCD advertising screen at one end, proved to be a real team effort. Our team of project managers, fabricators and installers nurtured tonnes of steel from straight metal lengths...
How does your Hospitality venue shape up for Digital Signage in 2018? Hotels, Conference Centres, Casinos, Resorts, Event Arenas and Restaurants are the central gathering location for hundreds – if not thousands – of visiting consumers who will spend their money at the businesses that can get their attention first. Digital signage is an attractive advertising opportunity for these businesses, and...
NEWS FLASH: Transparent digital signage market to grow at 28 percent according to a recent report. The transparent digital signage market is expected to grow at a compound annual growth rate of 28.7 percent from 2017 to 2021, according to a report by Research and Markets. Not sure what transparent digital signage is? Click on this BenQ demo that shows how this new...
After a few weeks to recuperate, we've already started the year with a burst of activity with some very challenging and exciting signage in production right now. We’re predicting more of an emphasis on personalisation, interactivity, and responsiveness in digital signage landscape in 2018 - three key things that come together to create a seamless user experience. I interviewed Tim Webb, Yap!digital’s...
Finishing the Year on a High! Yap!digital has finished the year on a high with some outstanding projects. VenuesWest’s HBF Arena is a recent project completed in November 2017 involving 2 LED back to back screens located 8 metres above the ground as promotional and advertising displays. Look out for this Case Study in early 2018. There’s no sign of the digital...
WILL YOU BE A DIGITAL SIGNAGE SCROOGE IN 2018? Christmas is the season of giving … and being warm-hearted … and being merry! Hot on its heel’s comes New Year – a time of planning, focus and goal setting. We thought we’d combine the two and run a little test this festive season to see if you are feeling like Scrooge or...
Love ‘em or hate ‘em, car parks are a necessary and often hard to come by luxury. Nonetheless, they are an essential part of 21st century living. Here are some of the most unusual car parks in the world - amazing to say the least! Germany's Autostadt is an entire community dedicated to Volkswagen vehicles - complete with twin car park towers ...
When thinking about indoor digital signage, modern travellers consistently face 3 challenges that can diminish what would otherwise be a very pleasant experience: navigation, entertainment, and retail experiences. We’ve all been there… running late for check-in, a sea of check-in counters and no useful map in site. Then you glimpse the words “You Are Here” hidden behind a cloudy pane of...