24 Jan “I’LL HAVE FRIES WITH THAT!” – DIGITAL SIGNAGE HELPS “FAST CASUAL” DINER SPEND UP BIG- Part I
Use of digital signage in the restaurant space has been growing exponentially. Just head down to your local fast food chain for evidence!
Why? Well operators are realising the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage in your cafe, restaurant or drive thru – it increases dwell times and encourages increased spending. Happy days!
Applications for “fast casual” outlets:
There are four main areas to use digital signage in a restaurant:
- OUTDOOR. Some locations have drive-thru’s and employ digital menu boards, but even restaurants without a drive-thru may use outdoor LCD and LED displays for branding, or to display the menu or promotions to foot traffic.
- INDOOR QUEUE LINE. As customers wait, digital displays can show promotions, events or catering service information. Catering is an important part of many brands, especially because of workplaces ordering in lunch for a group, and promoting this service while customers wait is a prime marketing opportunity. Some brands also use self-service kiosks for the ordering process itself, letting customers select their meal and pay without having to wait for a cashier.
- MENU BOARDS. Many counter-service restaurants have crossed over to digital menu boards, and some restaurants also use displays to show order status for pickup and call ahead orders.
- DINING AREA. Restaurants can run branding videos or entertainment or show specials for high-margin products like beverages and desserts for a visual upsell while customers dine.
All of the above use cases help inform your customers and can increase their dwell time and spend. If done correctly, an added value is the reduction in a customer’s perceived wait time and thus their increased dwell time.
Speak to one of the Yap!digital team today about your digital signage needs in restaurants, or any other retail outlet by calling + 61 8 9274 5151 or email: firstname.lastname@example.org.
Source: Digital Signage Today