The announcement of a new home for fashion, AKA DFO Perth, sent many fashionistas into a spin, and quite rightly so. The much anticipated new retail hub at the Airport site has caused quite a stir given our states love for a bargain! The image of the premium shopping outlet is distinctive and has been developed from scratch by a...
Digital Wayfinding In Train Stations & Airports Digital wayfinding is a type of digital signage that helps people orientate where they are, and how to get to where they want to be! This is especially useful in places such as airports and train stations - which can be both busy and confusing places. Anyone that has travelled can relate to that...
Our team attended the Perth Equinox Event earlier this month to much acclaim. Targeted at the architect and design market, Yap!digital showcased the current technologies and thought leadership that the digital signage market is developing to keep architects ahead of the design curve. With some developments being years in the making it is essential that ground breaking digital signage is...
Big and bold by any standards, this groundbreaking project provided a stunning finale to 2017. Combining the talents of our static and digital signage teams, the 5o metre ribbon with a digital LCD advertising screen at one end, proved to be a real team effort. Our team of project managers, fabricators and installers nurtured tonnes of steel from straight metal lengths...
After a few weeks to recuperate, we've already started the year with a burst of activity with some very challenging and exciting signage in production right now. We’re predicting more of an emphasis on personalisation, interactivity, and responsiveness in digital signage landscape in 2018 - three key things that come together to create a seamless user experience. I interviewed Tim Webb, Yap!digital’s...
Finishing the Year on a High! Yap!digital has finished the year on a high with some outstanding projects. VenuesWest’s HBF Arena is a recent project completed in November 2017 involving 2 LED back to back screens located 8 metres above the ground as promotional and advertising displays. Look out for this Case Study in early 2018. There’s no sign of the digital...
Today we turn one! No puns here about 'teething' problems or 'running around in nappies' - Yap!digital has sprung into the world at a sprint and has packed a punch from the word go. Over the last 12 months we've completed many amazing digital signage projects - here's a few reminders. For more information and thought leadership on these innovative projects head to...
Have you ever got lost in a hospital, stadium or airport? Chances are the answer is yes! This is where wayfinding plays its part. What is the single most important factor in any wayfinding system? Signage. It’s no contest. Excellent wayfinding systems involve beautiful, intelligent, user-focused digital signage wayfinding systems that incorporate color and symbolism, flooring and ceiling cues, and easily identifiable landmarks. When...
Hire me today! NEC used our digital touchscreen kiosk in their recent Sydney exhibition display - hire is a convenient and cost effective option for short term usage. This one demo'd as a wayfinding kiosk showing just how customer orientated dynamic signage can be in today's ultra tech connected world. We have kiosks and tables ready for hire so speak to...
Just had to share this exciting new Xtrack project. The nose sneezes and air whistles out when a gust of wind blows and a train passes by! Well done APN Outdoor! http://www.bandt.com.au/advertising/apn-outdoor-creates-clever-sneezing-nose-billboard-otrivin ...
Tired of keeping up with the constant effort of changing your in-store seasonal messaging signage? Grappling with the endless inches of blue-tac or complex hanging structures? Feel like you've only just put the signage up and then you have to rip it all down again a few days later? If this sounds like your business, why not think digital signage...
As you know, we keep saying that digital signage is spreading far and wide. So, the latest convert is none other than the world's largest mountain carving which is a memorial dedicated to preserving the culture of Native Americans. The objective: To improve the visitor experience at the memorial. The solution: five interactive touchscreen displays for the visitor's complex supplied by Toshiba. Using a 55-inch display...
Signage is everywhere. It drives customers to your business and directs people around your workplace. It’s on the front of a building, the side of a van and above your door. It can bring your brand to life and create an instant impact. So imagine the power of your signage to the power of 10. This is the power of interactive touchscreen or...
I have a confession! And it's something that I'm feeling rather ashamed about. After many years in the signage game, and as someone that oft spouts about how business' should regularly evaluate their signage as part of their marketing strategy, it was only yesterday that I really took time to look at our own pylon signage and think, "does my pylon signage...
Use of digital signage in the restaurant space has been growing exponentially. Just head down to your local fast food chain for evidence! Why? Well operators are realising the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage in your cafe, restaurant or drive thru - it increases dwell times and encourages increased spending....