Mark my words, in a few years’ time the ‘omnichannel’ buzzword will roll off the tongue in the same way that ‘tablet’, ‘microblogging’ and ‘impressions’ do today. Omnichannel is really the next evolution of what we summarise as retail shopping - over time we've progressed from the in-store retail experience, to e-commerce (ebay, online shopping), through to disconnected multichannel shopping...
Sometimes in life the lure of new technology gets us all excited. Whether it's keeping up with the Jones', or a desire to be the first person at the pub or school drop-off with the new gadget, one way or another we all fall into the Venus Fly Trap of 'technology must-haves'...
Up to 70 percent of today's colleges use digital signage systems. Why? There are many reasons, but to name a few: Digital signage saves money on printing. No more running off dozens of copies of the same sign to announce an event, only to throw them away at the end of the week. Digital signs catch eyes. While it's easy to...
News from the African Continent...
ROI (Return on Investment) - how can this vital indicator be used to prove financial success of digital signage in the school context? Consider the school environment where digital signage's most powerful values are for messages related to safety, information, results, emergency, fixtures, events, timetabling and student news. It's very tricky to measure these metrics quantitatively - which can make...
We all know that as consumers we expect our experience to be increasingly personalized. Subway is setting the new 'standard' by innovating with digital technologies. As consumer expectations continue to shift rapidly, the Subway brand is responding in kind. SUBWAY® Digital is an ambitious innovation agenda that will change the way their customers experience the 'Live Fresh' brand promise. The launch of...
We read this article with interest. McDonald's have upgraded to digital menu boards using 40,000 screens, but how did the integration work in reality? We wanted to learn and share with you: McDonald's shares Menu Board Lessons When McDonald's upgraded its traditional print menus to digital menu boards, it ran into a few challenges. These challenges were not in regards to the actual...
The sensation of touch is a fundamental part of our daily experience. As one of our 5 senses, we activate our touch sense in virtually every action we take and it influences what we buy, who we love and even how we heal. We use this sense to gather information about our surroundings and as a means of establishing trust...
There’s definitely a talent to creating effective content for outdoor advertising display billboards. LED digital outdoor billboards are becoming increasingly popular on our transport networks and in high footfall environments such as stadiums, exhibitions, museums and around our inner cities. Just take Shinjuko in Toyko’s largest entertainment and shopping area, which is littered with digital advertising displays! Digital displays use an array of light-emitting diodes...
FACT: Digital signage is getting smarter and smarter. Not only can digital displays detect your age and sex biometrics with face recognition software, just recently released is an innovative interactive digital signage solution designed with a ''Smart Sensor'' that detects human distance. And it's very clever! It allows you to play different messages based on proximity of your customer. Here's a...
The "see, hear, touch'' formula ...
TOTAL + TURNKEY = TOTALLY AWESOME! Sometimes investing in a new technology can be totally confusing - and interactive digital signage is no different. Never fear, help is near! The Yap!total difference is that you get to dream the project, and we make it a reality! Simple. Our comprehensive turnkey digital signage offering lets you forget about the nitty-gritty details and...
Have you noticed that the word content is in crisis? Some proponents declare that content is king… Others counter strongly that the word content is a marketing abstraction and are vowing to throw it onto the jargon trash heap (seems a bit extreme to me!). What side of the fence do you sit on? I’m going to stick my neck out...
Signage is everywhere. It drives customers to your business and directs people around your workplace. It’s on the front of a building, the side of a van and above your door. It can bring your brand to life and create an instant impact. So imagine the power of your signage to the power of 10. This is the power of interactive touchscreen or...
Experience-enhancing content! The statistics say it all - with almost two thirds of people saying that digital signage catches their attention reinforcing the need for excellence in content creation and management. So we know that mastering digital signage content, either with touchscreens or large format billboards, will attract your customer’s attention. But, is there a science to maximising the potential of...