Get the Most From Your Business With Targeted Content On Your Digital Signage from Perth based Specialists A report by Microsoft reveals the average human loses focus after 8 seconds. Goldfish, with an attention span of 9 seconds, now have us beat! This is a four-second drop from 2000 when humans had an average attention span of 12 seconds, according to a Time...
And now for something a little bit different – adhesive LED film. Tiege, LG and others have recently released this versatile new product which offers major advantages over traditional LEDs in that it's lightweight, very thin, flexible, transparent, has a high permeation ratio and very easy to install. It is also cost efficient! These factors make it ideal for advertisement display or decoration. Check out...
Mark my words, in a few years’ time the ‘omnichannel’ buzzword will roll off the tongue in the same way that ‘tablet’, ‘microblogging’ and ‘impressions’ do today. Omnichannel is really the next evolution of what we summarise as retail shopping - over time we've progressed from the in-store retail experience, to e-commerce (ebay, online shopping), through to disconnected multichannel shopping...
LEVERAGING OUTDOOR DIGITAL SIGNAGE If there’s one prediction that I feel relatively comfortable in making, it’s the ever growing presence of outdoor digital signage on our high streets, commercial centres, highways and local precincts. The advertising power of Digital Out of Home (DOOH) solutions is undisputed, and as the initial investment reduces as technology prices fall, and the return on investment...
The title maybe a little misleading, as there's no sign of old fashioned technology with this project! Perth's Central Railway Station is now featuring 3 new digital X-track signs towering high above the fast moving trains. And, as the signage imagery very aptly displays, this was a somewhat superhuman feat of project management, engineering and design to deliver this very difficult...
If grey is the new black, then Mobile digital signage is the new Static digital signage! Also known as out-of-home (OOH) transit advertising, why not take digital on the road and make it mobile? Why not indeed...
In news from around the globe, Visual Art, a leading international digital communications agency, has recently launched a digital signage cube called the Pavilion in Stureplan Square in Stockholm, Sweden. The outside of the cube features three 2.4-meter by 1.42-meter screens and one 2.4-meter by 2.36-meter screen. The cube's interior can be converted into a pop up store. The cube's total...
“Self-serve ordering at kiosks has the potential to be the next big thing in restaurant-based digital signage,” said Jeff Hastings, BrightSign’s CEO. “Similar to how digital menu boards reinvented the restaurant experience over the past decade, kiosks will be central to restaurant design in the years ahead, as proprietors further explore the use of technology to...
Up to 70 percent of today's colleges use digital signage systems. Why? There are many reasons, but to name a few: Digital signage saves money on printing. No more running off dozens of copies of the same sign to announce an event, only to throw them away at the end of the week. Digital signs catch eyes. While it's easy to...
Check out this showcase project we've just completed for Perth Transport Authority's Xtrack digital signage. Xtrack TV is an APN Outdoor initiative to develop a network of over 80 high quality Digital panels, strategically positioned at key cross platform locations throughout the Sydney, Melbourne, Brisbane, Adelaide and now Perth in the CBD rail network. XtrackTV delivers a captive audience with high...
News from the African Continent...
Check out our new Case Study featuring a retro-fit digital signage pylon in Perth's southern suburbs. Read more here: Yap! Digital - Case study - Port Kennedy Digital Pylon Sign We went from this, to this, to this!! To find out how to retro-fit your pylon into a digital display masterpiece, with real opportunity to delivery return on investment from the moment the displays...
We all know that as consumers we expect our experience to be increasingly personalized. Subway is setting the new 'standard' by innovating with digital technologies. As consumer expectations continue to shift rapidly, the Subway brand is responding in kind. SUBWAY® Digital is an ambitious innovation agenda that will change the way their customers experience the 'Live Fresh' brand promise. The launch of...
We read this article with interest. McDonald's have upgraded to digital menu boards using 40,000 screens, but how did the integration work in reality? We wanted to learn and share with you: McDonald's shares Menu Board Lessons When McDonald's upgraded its traditional print menus to digital menu boards, it ran into a few challenges. These challenges were not in regards to the actual...
Our Perth workshop was a hive of activity last week as we performed the final technical and software installations, mounted NEC screens into housings and performed the vital QA checks on 5 screens bound for Adelaide. These touchscreens have been a few months in the making, from conception to completion. From the client go-ahead, the Yap!total team sprung into action. From...