Going back a few years this iceberg graphic was used as a very effective metaphor to highlight how some of the biggest considerations for a successful digital signage network are not the ones people see when they first start out. It’s true. The tip of the iceberg looks dramatic, pleasant, easy to understand and pretty straightforward. But lurking below the surface...
HOW TO CAPTIVATE WITH CONTENT In Perth today there are many references to the clutter of digital signage content as we move away from the physical into an increasingly digitised world. Forgetting the world of your Inbox (how many unread emails?!), your folder organisation in disarray, last year’s holiday photos still unsorted and all those desktop icons that need a good sort...
One of our key clients, APN Outdoor, has partnered with the Australian Olympic Committee to build hype and spread information about the PyeongChang Winter Olympics from Feb. 9 to 25 through a DOOH campaign. Proud partners of the Australian Olympic Committee (AOC) APN Outdoor, once again are bringing the Olympic spirit to the streets, after the huge success of the Summer...
This year's Fringe Festival in Perth has seen the marrying of old school signage, with higher tech digital signage, all within the cultural context of the City. Walking through Northbridge during the day I marveled at the old buildings running alongside large modern digital displays promoting Museum art events. The night time gave a different perspective on how neon, LED and...
How does your Hospitality venue shape up for Digital Signage in 2018? Hotels, Conference Centres, Casinos, Resorts, Event Arenas and Restaurants are the central gathering location for hundreds – if not thousands – of visiting consumers who will spend their money at the businesses that can get their attention first. Digital signage is an attractive advertising opportunity for these businesses, and...
NEWS FLASH: Transparent digital signage market to grow at 28 percent according to a recent report. The transparent digital signage market is expected to grow at a compound annual growth rate of 28.7 percent from 2017 to 2021, according to a report by Research and Markets. Not sure what transparent digital signage is? Click on this BenQ demo that shows how this new...
Read our HEALTHCARE REPORT here! HEALTHCARE GETS A WIN-WIN WITH DIGITAL SIGNAGE The patient can spend valuable time waiting for appointments. Digital signage allows this time to be value-added by helping to educate, inform and assist those in a healthcare environment spend their time meaningfully. Hospitals, clinics, Doctors waiting rooms and community health centers can use video, graphics and bulletins to reinforce messages and...
In Part 1 we explored the nation’s love affair with the car - yes, with 18.8* million cars registered Australia, a number that is steadily increasing 2.1%* every year, car parking is a topic that is here to stay! Despite the popularity of the automobile, parking has seen little innovation since the advent of the multi-story. Digital car park signs are...
There's no doubt that technology and innovation go hand in hand. That's one of the key reasons that digital signage has proved such a powerful communications tool. A great example of where technology and innovation is using outdoor digital signage to promote environmental safety is the Tamala Park waste disposal facility in Perth's northern suburbs. The Tamala Park facility provides the general public...
Despite the popularity of the automobile, parking has seen little innovation since the advent of the multi-story. Digital car park signs are a long-overdue advancement. Recently there has been a shift in thinking towards digital media technology. Digital technology is driving rapid change in the car-parking industry — electric cars, driverless cars, car sharing, app-based searching, booking, digital payment systems —...
Are you ready for the self-service interactive digital signage and kiosk invasion? With adoption rates to new technologies getting shorter and shorter, it is highly likely that touchscreen digital signage will be widespread in our daily lives within the next 12-18 months. It’s fair to say that each time I go to my local Shopping Centre, the frequency of touch technology...
Feeling proud and honoured to support APN Outdoor in reaching their 100 billboard milestone in Australia. Whilst our reach has only been through WA, Yap!digital's contribution has helped APN expand in this competitive digital advertising field. The company's Elite Screens digital billboards, which allows businesses to integrate weather, live updates, RSS feeds and recognition software, generate 10 million impressions each month,...
Is there such a thing as a perfect relationship? Like all great love stories, there are many factors that have to align when engaging in an interactive digital signage relationship to ensure that the course of true love runs smooth. In William Shakespeare’s play, A Midsummer Night's Dream, Lysander says to Hermia “the course of true love never did run smooth”. So how can...
With businesses needing to promote their brand and services, more are turning to hiring digital signage hardware, rather than buying them outright. This can be a useful ‘toe dip’ into the new world of digital signage before making a major investment, and is a great way to learn the ‘ins’ and ‘outs’ of this new technology. We’ve compiled 10 great reasons...
We rather like this new trial campaign of Smirnoff's vodka-based fruit cider range in London that will get all of us (well, those of us located in the wintery Southern Hemisphere!) into the spirit of summer...