In news from around the globe, Visual Art, a leading international digital communications agency, has recently launched a digital signage cube called the Pavilion in Stureplan Square in Stockholm, Sweden. The outside of the cube features three 2.4-meter by 1.42-meter screens and one 2.4-meter by 2.36-meter screen. The cube's interior can be converted into a pop up store. The cube's total...
“Self-serve ordering at kiosks has the potential to be the next big thing in restaurant-based digital signage,” said Jeff Hastings, BrightSign’s CEO. “Similar to how digital menu boards reinvented the restaurant experience over the past decade, kiosks will be central to restaurant design in the years ahead, as proprietors further explore the use of technology to...
Up to 70 percent of today's colleges use digital signage systems. Why? There are many reasons, but to name a few: Digital signage saves money on printing. No more running off dozens of copies of the same sign to announce an event, only to throw them away at the end of the week. Digital signs catch eyes. While it's easy to...
Check out this showcase project we've just completed for Perth Transport Authority's Xtrack digital signage. Xtrack TV is an APN Outdoor initiative to develop a network of over 80 high quality Digital panels, strategically positioned at key cross platform locations throughout the Sydney, Melbourne, Brisbane, Adelaide and now Perth in the CBD rail network. XtrackTV delivers a captive audience with high...
News from the African Continent...
ROI (Return on Investment) - how can this vital indicator be used to prove financial success of digital signage in the school context? Consider the school environment where digital signage's most powerful values are for messages related to safety, information, results, emergency, fixtures, events, timetabling and student news. It's very tricky to measure these metrics quantitatively - which can make...
Check out our new Case Study featuring a retro-fit digital signage pylon in Perth's southern suburbs. Read more here: Yap! Digital - Case study - Port Kennedy Digital Pylon Sign We went from this, to this, to this!! To find out how to retro-fit your pylon into a digital display masterpiece, with real opportunity to delivery return on investment from the moment the displays...
We all know that as consumers we expect our experience to be increasingly personalized. Subway is setting the new 'standard' by innovating with digital technologies. As consumer expectations continue to shift rapidly, the Subway brand is responding in kind. SUBWAY® Digital is an ambitious innovation agenda that will change the way their customers experience the 'Live Fresh' brand promise. The launch of...
We read this article with interest. McDonald's have upgraded to digital menu boards using 40,000 screens, but how did the integration work in reality? We wanted to learn and share with you: McDonald's shares Menu Board Lessons When McDonald's upgraded its traditional print menus to digital menu boards, it ran into a few challenges. These challenges were not in regards to the actual...
Tired of keeping up with the constant effort of changing your in-store seasonal messaging signage? Grappling with the endless inches of blue-tac or complex hanging structures? Feel like you've only just put the signage up and then you have to rip it all down again a few days later? If this sounds like your business, why not think digital signage...
As you know, we keep saying that digital signage is spreading far and wide. So, the latest convert is none other than the world's largest mountain carving which is a memorial dedicated to preserving the culture of Native Americans. The objective: To improve the visitor experience at the memorial. The solution: five interactive touchscreen displays for the visitor's complex supplied by Toshiba. Using a 55-inch display...
The sensation of touch is a fundamental part of our daily experience. As one of our 5 senses, we activate our touch sense in virtually every action we take and it influences what we buy, who we love and even how we heal. We use this sense to gather information about our surroundings and as a means of establishing trust...
Our Perth workshop was a hive of activity last week as we performed the final technical and software installations, mounted NEC screens into housings and performed the vital QA checks on 5 screens bound for Adelaide. These touchscreens have been a few months in the making, from conception to completion. From the client go-ahead, the Yap!total team sprung into action. From...
FACT: Digital signage is getting smarter and smarter. Not only can digital displays detect your age and sex biometrics with face recognition software, just recently released is an innovative interactive digital signage solution designed with a ''Smart Sensor'' that detects human distance. And it's very clever! It allows you to play different messages based on proximity of your customer. Here's a...
The "see, hear, touch'' formula ...