HOW DIGITAL SIGNAGE IS PLAYING ITS PART IN THE INTERNET OF THINGS (IOT) The ‘Internet of Things’ or IoT is my latest buzz phrase at the dinner party or soccer touchline! Not being in the Gen Z demographic, this phrase puzzled me somewhat to start with, but I was determined to upskill in the techno-babble buzz word department and find out...
Our team attended the Perth Equinox Event earlier this month to much acclaim. Targeted at the architect and design market, Yap!digital showcased the current technologies and thought leadership that the digital signage market is developing to keep architects ahead of the design curve. With some developments being years in the making it is essential that ground breaking digital signage is...
Collecting Data from Digital Signage Digital Signage is becoming an important marketing tool for businesses all around Australia. Many people are aware of the obvious benefits of digital signage….. Digital signage looks impressive, it is interactive, it can be updated at any stage, and it is easy and economical to run. But there is another benefit to digital signage that many...
Security Considerations For Digital Signage in Perth Digital signs are being installed at a growing rate all over Perth! It’s no wonder they can be seen at the shops, transport centres, stadiums and restaurants; they are VERY effective signs and customers LOVE them. People today crave smart, well connected, info-rich data to help with decision making. Digital signage and touchscreen technology...
We're getting excited! This year Yap!digital is exhibiting at the Equinox Perth exhibitions held at the Optus Stadium on Thursday 14th June. Why not come and find out more about our interactive touchscreens and all the exciting new digital signage technologies available today. The event is designed to connect architects, interior designers and design specifiers with product suppliers like us - after...
Going back a few years this iceberg graphic was used as a very effective metaphor to highlight how some of the biggest considerations for a successful digital signage network are not the ones people see when they first start out. It’s true. The tip of the iceberg looks dramatic, pleasant, easy to understand and pretty straightforward. But lurking below the surface...
HOW TO CAPTIVATE WITH CONTENT In Perth today there are many references to the clutter of digital signage content as we move away from the physical into an increasingly digitised world. Forgetting the world of your Inbox (how many unread emails?!), your folder organisation in disarray, last year’s holiday photos still unsorted and all those desktop icons that need a good sort...
I was out at my local Shopping Centre with my son last weekend standing in the coffee shop line, and he pipes up, “Mum, I’m just going to find out where EB Games has moved to!” Off he trots to the digital touchscreen kiosk by the escalator, searches up the store directory, accesses the map, and comes back with a big grin...
Rather than reinvent the wheel, we’d like to bring you our take on their dumbing down of the ‘tech talk’ and must have ‘lingo’ so that you can verbalise exactly what you’re looking for when you speak about digital signage. So often I ask someone in the sign industry if they’ve experienced digital signs – a good 50% say yes, only...
Sir Arthur C Clarke was spot on...
Digital Signage in Perth is making a big difference in manufacturing on a large scale as outlined in our Industry Report. Large and small business manufacturing organisations with shop floors, production lines or the like, are increasing using digital signage to enhance productivity and communications in the factory environment. Whether a dozen staff or thousands, digital signs can help to effectively communicate...
One of our key clients, APN Outdoor, has partnered with the Australian Olympic Committee to build hype and spread information about the PyeongChang Winter Olympics from Feb. 9 to 25 through a DOOH campaign. Proud partners of the Australian Olympic Committee (AOC) APN Outdoor, once again are bringing the Olympic spirit to the streets, after the huge success of the Summer...
This year's Fringe Festival in Perth has seen the marrying of old school signage, with higher tech digital signage, all within the cultural context of the City. Walking through Northbridge during the day I marveled at the old buildings running alongside large modern digital displays promoting Museum art events. The night time gave a different perspective on how neon, LED and...
Big and bold by any standards, this groundbreaking project provided a stunning finale to 2017. Combining the talents of our static and digital signage teams, the 5o metre ribbon with a digital LCD advertising screen at one end, proved to be a real team effort. Our team of project managers, fabricators and installers nurtured tonnes of steel from straight metal lengths...
How does your Hospitality venue shape up for Digital Signage in 2018? Hotels, Conference Centres, Casinos, Resorts, Event Arenas and Restaurants are the central gathering location for hundreds – if not thousands – of visiting consumers who will spend their money at the businesses that can get their attention first. Digital signage is an attractive advertising opportunity for these businesses, and...