Feeling proud and honoured to support APN Outdoor in reaching their 100 billboard milestone in Australia. Whilst our reach has only been through WA, Yap!digital's contribution has helped APN expand in this competitive digital advertising field. The company's Elite Screens digital billboards, which allows businesses to integrate weather, live updates, RSS feeds and recognition software, generate 10 million impressions each month,...
Is there such a thing as a perfect relationship? Like all great love stories, there are many factors that have to align when engaging in an interactive digital signage relationship to ensure that the course of true love runs smooth. In William Shakespeare’s play, A Midsummer Night's Dream, Lysander says to Hermia “the course of true love never did run smooth”. So how can...
With businesses needing to promote their brand and services, more are turning to hiring digital signage hardware, rather than buying them outright. This can be a useful ‘toe dip’ into the new world of digital signage before making a major investment, and is a great way to learn the ‘ins’ and ‘outs’ of this new technology. We’ve compiled 10 great reasons...
We rather like this new trial campaign of Smirnoff's vodka-based fruit cider range in London that will get all of us (well, those of us located in the wintery Southern Hemisphere!) into the spirit of summer...
Perth Digital Signage Experts in Shopping Centre Environments Love ‘em or hate ‘em, shopping centres are an alluring and essential part of 21st century living. We have worked closely with many shopping centre operators and builders to ensure that the signage for their retailers not only looks great, but also conforms to the centre’s retail design criteria and guidelines. Check out our free downloadable CASE...
Get the Most From Your Business With Targeted Content On Your Digital Signage from Perth based Specialists A report by Microsoft reveals the average human loses focus after 8 seconds. Goldfish, with an attention span of 9 seconds, now have us beat! This is a four-second drop from 2000 when humans had an average attention span of 12 seconds, according to a Time...
And now for something a little bit different – adhesive LED film. Tiege, LG and others have recently released this versatile new product which offers major advantages over traditional LEDs in that it's lightweight, very thin, flexible, transparent, has a high permeation ratio and very easy to install. It is also cost efficient! These factors make it ideal for advertisement display or decoration. Check out...
Mark my words, in a few years’ time the ‘omnichannel’ buzzword will roll off the tongue in the same way that ‘tablet’, ‘microblogging’ and ‘impressions’ do today. Omnichannel is really the next evolution of what we summarise as retail shopping - over time we've progressed from the in-store retail experience, to e-commerce (ebay, online shopping), through to disconnected multichannel shopping...
Just had to share this exciting new Xtrack project. The nose sneezes and air whistles out when a gust of wind blows and a train passes by! Well done APN Outdoor! http://www.bandt.com.au/advertising/apn-outdoor-creates-clever-sneezing-nose-billboard-otrivin ...
LEVERAGING OUTDOOR DIGITAL SIGNAGE If there’s one prediction that I feel relatively comfortable in making, it’s the ever growing presence of outdoor digital signage on our high streets, commercial centres, highways and local precincts. The advertising power of Digital Out of Home (DOOH) solutions is undisputed, and as the initial investment reduces as technology prices fall, and the return on investment...
Sometimes in life the lure of new technology gets us all excited. Whether it's keeping up with the Jones', or a desire to be the first person at the pub or school drop-off with the new gadget, one way or another we all fall into the Venus Fly Trap of 'technology must-haves'...
The title maybe a little misleading, as there's no sign of old fashioned technology with this project! Perth's Central Railway Station is now featuring 3 new digital X-track signs towering high above the fast moving trains. And, as the signage imagery very aptly displays, this was a somewhat superhuman feat of project management, engineering and design to deliver this very difficult...
If grey is the new black, then Mobile digital signage is the new Static digital signage! Also known as out-of-home (OOH) transit advertising, why not take digital on the road and make it mobile? Why not indeed...
In news from around the globe, Visual Art, a leading international digital communications agency, has recently launched a digital signage cube called the Pavilion in Stureplan Square in Stockholm, Sweden. The outside of the cube features three 2.4-meter by 1.42-meter screens and one 2.4-meter by 2.36-meter screen. The cube's interior can be converted into a pop up store. The cube's total...
“Self-serve ordering at kiosks has the potential to be the next big thing in restaurant-based digital signage,” said Jeff Hastings, BrightSign’s CEO. “Similar to how digital menu boards reinvented the restaurant experience over the past decade, kiosks will be central to restaurant design in the years ahead, as proprietors further explore the use of technology to...