STADIUMS CREATE A VISUAL FEAST FOR FANS WITH DIGITAL SIGNAGE

21 Jan STADIUMS CREATE A VISUAL FEAST FOR FANS WITH DIGITAL SIGNAGE

Stadiums and arenas are looking to up the ante for fan experience and engagement, to compete with the couch-viewer who is enjoying a highly digital and surround sound experience from the convenience of their sofa.

Digital signage is now a big part of the strategy for fan engagement and marketing in stadiums and arenas by literally creating a digital, visual feast for fans. Digital signage can completely transform an arena’s underutilized space into a game-changing experience for fans and a revenue generator for the stadium

Advancing digital signage technology, coupled with Wi-Fi and beacon technology, means LED displays can be used for much more than pointing a fan to the nearest bathroom or exit, such  as:

• -the quickest way to a seat;
• -the shortest route to a bathroom;
• -how to find souvenirs or food and beverages;
• -up to minute information about the event, or forthcoming events;
• -specials and promotions;
• -ticket upgrade info;
• -safety and emergency details.

Smart technology in LED displays can be implemented to alleviate a fan’s pain points while at a stadium or arena and help make sure they don’t miss a minute of the action on the field or floor.

For more info about how digital signage and touch screens can create a feast for your clients, contact tim@yapdigital.com.au or call +61 8 9274 5151.

Source: Digital Signage Today.