Part 1: FOR THE LOVE OF THE CAR (& A DECENT CAR PARK TO PUT IT IN!)

19 Oct Part 1: FOR THE LOVE OF THE CAR (& A DECENT CAR PARK TO PUT IT IN!)

Despite the popularity of the automobile, parking has seen little innovation since the advent of the multi-story. Digital car park signs are a long-overdue advancement.

Recently there has been a shift in thinking towards digital media technology. Digital technology is driving rapid change in the car-parking industry — electric cars, driverless cars, car sharing, app-based searching, booking, digital payment systems — and many more.

In the car-parking industry, the two drivers that digital technology is changing are real time space availability and traffic flow optimisation. A significant part that technology is concentrated in two areas; a) the use of big data and b) the use of digital screens to enhance the customer experience. Big data is all around – today a lot of new and established business models in the car parking industry are data-driven.

If we consider the second key area of digital signage there are some compelling reasons to introduce dynamic media and signage content into these environments.

City of Perth Car Park Digital Signage

Perth CBD car parks operated by City of Perth CPP is currently in an upgrade trial phase to change its basic digital entry kiosks into sophisticated digital screen solutions. In a trial underway, Yap!digital have installed five 350 nit and one 2000 nit outdoor screens into climate controlled enclosures.

Each new digital kiosk is being located at the entry point to the inner city car parks with dynamic content updated and managed by CPP utilising Bright Sign players.

Benefits of Digital Signage in Car Parks

If you’re considering upgrading to a digital screen solution in your parking zone, some of the benefits are:

• Encourages return patronage by improving the customer experience
• Instantly identifies disabled bays and other special status parking
• Customers spend less time in the car park and therefore more time shopping
• Affordable, configurable, and fully scalable
• No impact on existing IT infrastructure
• Reduces congestion and pollution by streamlining the parking process
• Suitable for deployment in existing facilities with negligible disruption
• Integrates with software to provide powerful reporting and stay duration statistics
• Value add information sources eg. weather, traffic and transport information

The Future of Carparking Digital Signage

Look out for our next feature Part 2, that details how we believe the future of digital signage in car parking will evolve in the coming decade. It’s exciting and will revolutionise the car parking experience.

Taking the Next Step

If you’re looking for a dynamic digital signage solution that enhances drivers parking experience talk to us today. Contact Tim at +61 8 9274 5151 or email tim@yapdigital.com.au.

Source: Australian Bureau of Statistics as at 1/1/17