LOOKING PAST THE TIP OF THE ICEBERG WITH DIGITAL SIGNAGE IN PERTH

24 Apr LOOKING PAST THE TIP OF THE ICEBERG WITH DIGITAL SIGNAGE IN PERTH

Going back a few years this iceberg graphic was used as a very effective metaphor to highlight how some of the biggest considerations for a successful digital signage network are not the ones people see when they first start out.

It’s true. The tip of the iceberg looks dramatic, pleasant, easy to understand and pretty straightforward. But lurking below the surface are a number of more challenging features just waiting to catch you out. Yap!total in Perth offers a full service solution designed to cover all the critical elements – from the ‘sexy’ parts that your customers/viewers will see and hear, to the downright ‘geeky’! Find out the 3 levels of consideration and how digital signage in Perth can help break through the surface for a successfully navigated project.

Really Sexy Stuff

A good starting point – well, why wouldn’t you start with the sexy stuff? You are probably very excited about this part of your digital signage project – how fun, engaging, interactive and technology driven can you be to maximise all of your business brand IP, EQ and energy?

Brand Identity – keep the business brand strong and aligned to core values;

Interactive Media Strategy – ensure a co-ordinated approach with other marketing initiatives and your image;

Customer Experience – focus on engagement for max effect – this is about your viewer interacting in a dynamic way with the signage;

Dynamic Content – combine words, video, imagery, web and everything digital at your disposal.

Breaking the Surface – Pretty Cool Stuff 

Content Creation – the message you want your viewer to see and read is critical (and is an art!);

Hardware Specifications & Sourcing – what engine will power your screens, displays and interactive touch – will you go for a Rolls Royce or Robin Reliant solution? Hardware is a critical component in an effective digital system.

Into the Murky Depths – the really Geeky Stuff!

Network Systems Design & Integration – how will the technology be set up and aligned on the internet, software, your IT and any third party business stakeholders? Whether one or one thousand integrated devices, a seemless set up is essential to maintain maximum visibility and functionality;

Network Monitoring – ensure that you are able to connect with the digital device for servicing or software troubleshooting via a remote network;

Field Service – keep in mind that if things go wrong it is important to be able to access the key parts of the signage. Aftersales is vital;

Measurement & Analytics – use reporting to understand exactly what is occurring on the signage device and keep track of what interests your viewers the most.

Luckily for our Yap!digital customers, we offer a full service approach to digital signage which encompasses all of the elements above water, and below… There are no hidden surprises – no technical hiccups and unknowns when you engage us to help. Although it’s a cliché, we really don’t want you to experience any ‘Titanic’ endings so let us lead the way and navigate you through the icy waters and avoid the many pitfalls lurking deep in the ‘Geeky’ stuff. See diag above.

Arianna Huffington was right when she said ‘The essence of leadership is being able to see the iceberg before it hits the Titanic’ – and that is our job.

Yap!digital Signage In Perth – a Titanic offering

FOR A SUCCESSFUL DIGITAL SIGNAGE NETWORK IN PERTH YOU MUST LOOK PAST THE ‘TIP OF THE ICEBERG.

Yap!total take each one of the services shown on the iceberg to ensure that our solution keeps your digital project on track right from the get-go. We don’t expect you to be experts in all these areas – sexy or geeky (!), so we’ll work with you to relay the information that you need and not blind-side anyone with techno-babble. That said, we feel that it is important to keep all parties fully aware of the set-up, configuration, technology and aftercare requirements. The good news is, our digital signage team are experts at speaking your language – that way you benefit from our expertise without the unnecessary detail. Why don’t you try us out!!

For more information on digital signage, and our end to end service that incorporates great content design, software, hardware, manufacture, housings, content management and aftersales, please contact the Yap!digital team on +61 (08) 9274 5151 or email tim@yapdigital.com.au .

SOURCE: Convergent Media Systems