HOW TO CAPTIVATE WITH DIGITAL SIGNAGE CONTENT IN PERTH

11 Apr HOW TO CAPTIVATE WITH DIGITAL SIGNAGE CONTENT IN PERTH

HOW TO CAPTIVATE WITH CONTENT

In Perth today there are many references to the clutter of digital signage content as we move away from the physical into an increasingly digitised world.

Forgetting the world of your Inbox (how many unread emails?!), your folder organisation in disarray, last year’s holiday photos still unsorted and all those desktop icons that need a good sort out, today we’re going to focus on the clutter of digital signage content. There’s nothing worse than looking at any sign – whether it be static or digital – and seeing so much, but seeing nothing at all.  For the purposes of this article, this is today’s definition of digital clutter!

Breaking through the digital clutter is a talent – and one that experienced designers will achieve with stunning results. We know that gaining full audience participation is the most important factor in digital signs. Companies that have made significant investments in their digital technology expect their display and touchscreen devices to engage with their audience – and quite rightly so. But what are the key criteria to captivating an audience with digital signage content?

Criteria for smart Digital Signage Content in Perth

Digital signage content for business marketing benefits from being a visual, audible and word medium. Ideas can expressed in words, whether it be a short blurb or longer narrative, or delivered in a video, images or podcast. Below are some basic content tips to keep in mind to achieve captivating content and copy.

Rule 1:  Simplicity – have a clear topic; use a consistent voice, be clear and keep it simple.

The first, and possibly simplest answer, is to keep ideas and words logically structured and conforming to good writing conventions. The more complicated the language the harder it is for the meaning to shine through. This week’s media reports about how the academic Naplan tests are rewarding school children in Year’s 3, 5, 7 and 9 for use of complicated words shines a light on these aspects. In electronic signage it would appear that the Naplan guidelines are not going to assist our copywriters of the future!

Rule 2: Jazz it up with Metaphors, Humour and Puns

If you want to stand out, then it helps to get a little poetic and metaphorical. Aside from metaphors, also feel free to explore puns, sarcasm, and humour. These all help make a message stick and not so easily forgotten or confused with the hundreds of other ad slogans out there. A metaphor, uses two things – such as a vivid statement or a dramatic visual – to suggest another thing. And does so without the “like” or “as”. One of my personal favourites is for Evian – ‘Our factory’. Clever, engaging, powerful and effective.

Rule 3: Run free of normal spelling and language conventions

Let your storytelling embrace a few unexpected words or spelling. Let the content engage by being different – be clever with the text but dont overdo it.

Rule 4: No More than Two Messages per Screen

Don’t overwhelm the reader by cramming multiple messages into a single screenshot. If you have multiple messages to convey about your business, then divide them into separate slides. Keep i mind, however, that if a slogan is used, then that constitutes as one message. Ideally, the other message should be the . Like your business slogan, the call-to-action should also be brief and to the point. Good generic examples include:

• Grab your copy today
• Buy now before it’s too late
• Book your free demo today
• Subscribe for exclusive VIP access

Rule 5: Repeat, and repeat again

Good content means getting your audience’s attention, and keeping it. It means utilizing motion graphics with images, film and animation, connecting with your audience and keeping consistency with your business brand and décor, all in a seamless presentation

Rule 6: Never mention the brand name

Let the other copy and imagery allow the viewer to make the links without mentioning the brand. Strange but true!

A great example of all our content rules combining into a great finished product is the Helsinki Design Week wayfinding touchscreens. “During Helsinki Design Week there are 200 different events in the city and the wayfinding service on the city screens helps to find the most interesting ones.

This supports our campaigning. It is also a great example of urban design,” says Hanna Harris, Program director of Helsinki Design Week.

Let Yap!digital help you prepare content that contains a powerful story. Our creative team will create content that draws in the audience, moves hearts and potentially shapes lives.  For more information on our end to end service that incorporates great content design, software, hardware, manufacture, housings, content management and aftersales, please contact the Yap!digital team on +8 9274 5151 or email .

SOURCE: AdvantageTec – graphic