DIGITAL SIGNAGE APPLICATIONS FOR HOSPITALITY – INDUSTRY REPORT

23 Jan DIGITAL SIGNAGE APPLICATIONS FOR HOSPITALITY – INDUSTRY REPORT

How does your Hospitality venue shape up for Digital Signage in 2018?

Hotels, Conference Centres, Casinos, Resorts, Event Arenas and Restaurants are the central gathering location for hundreds – if not thousands – of visiting consumers who will spend their money at the businesses that can get their attention first.  Digital signage is an attractive advertising opportunity for these businesses, and a moneymaking opportunity for those that utilise it. Read our full Hospitality Industry Report here.

Hotels, Conference Centres and Casinos offer some of the best opportunities to take full advantage of digital signage. The combination of high quality communications and the opportunity to access new sources of revenue – ie. profit from third party advertising – this great news for the bean counters.

Entertainment is the name of the game – watch this video of an aquarium screensaver as just one example of how spaces can be bought to life with innovative digital technology.

Keeping Visitors engaged, informed, and entertained

Reduce Costs

Even as your digital network is making money by increasing business sales or generating advertising revenue, it’s saving lots of money, too. A digital signage network does this by…

• Eradicating the cost of printing old-fashioned posters or billboards
• Replacing multiple other pieces of printed collateral, such as brochures
• Cutting the expense of getting materials from the printer to multiple locations
• Eliminating labor required to take down old static signage and hang updated signs
• Reducing TV advertising costs by conveying video messages elsewhere

Digital Signage as a Revenue Stream

Digital signage systems are affordable and also provide an additional revenue opportunity by offering prime advertising space for business partners, retailers and stakeholders. Examples include:

• Food retailers/cafe displays and business promotions
• Tourism companies – special promotions
• Car hire company advertisements

With multiple rotating slides, integrate advertising space tastefully and make the decision to adopt digital signs even more economical. As with any communication, the success of digital signage is governed by the content. Achieving synergy with the messaging and design to create cohesive content is vital.

Inform, Advertise, Navigate & Interact

Digital signs gives your hospitality venue a dynamic communication solution that not only attracts the attention of your guests, but also offers you a unique method to break through the clutter of boring paper signs and get your message noticed.

Applications

• Virtual concierge
• Event list display
• Readerboard
• Wayfinding
• Flight schedule
• Guest room TV network
• Meeting & conference space signage
• Back of house communications
• Digital restaurant menus

IMAGINE … highlighting luxury amenities, spa facilities or sports amenities … promoting local events or concerts … sharing news about special offers and tour deals.

Is the position of digital signage important?

Yes! As in most things, location of digital signs is critical. One of the first questions you will need to ask yourself before deploying a digital signage system is where the screen(s) should be located. The answer is simple: in those key areas where your target audience is likely to be found most often.

Identify daily routines and traffic flows to identify the most appropriate locations.

IMAGINE … a sale in the Gift Shop with a digital message with animated logos, text, photos and video clips that change every few seconds. No print poster can do that.’

A Valuable Sales Tool

Digital signage is a powerful motivator and driver of increased sales and it leaves old-fashioned, printed signage far behind. Your in-store digital signage…

• Boosts your profits through the sale of advertising space
• Lets you experiment with different pricing models in different locations.
• Commands attention by displaying targeted messages focusing precisely on the thing you want to sell more of.
• Can use video and animation to build a more engaging message.
• Can be customised based on the location, the time of day or what’s in and out of stock.

Why Yap!digital?

• 100% dedication to digital signage
• An end to end service with a focus on ‘’ease of use’’ for the customer
• Competitively priced
• Trusted professionals in digital signage

Explore the possibilities: download our Special Hospitality Industry Report here or connect to a Yap!digital Consultant today! Call us on +61 9274 5151 or email tim@yapdigital.com.au.