CAN YOU SEAL THE DEAL IN ONLY 8 SECONDS? SMART DIGITAL SIGNAGE PERTH

23 Aug CAN YOU SEAL THE DEAL IN ONLY 8 SECONDS? SMART DIGITAL SIGNAGE PERTH

Get the Most From Your Business With Targeted Content On Your Digital Signage from Perth based Specialists

A report by Microsoft reveals the average human loses focus after 8 seconds. Goldfish, with an attention span of 9 seconds, now have us beat!  This is a four-second drop from 2000 when humans had an average attention span of 12 seconds, according to a Time Health report.

Technology is undoubtedly the driving factor behind this drop. With statistics like this in mind, digital signage content becomes even more important than ever to market your business.

Tips On How To Get Your Message Out fast With Digital Signage Perth

So, just how do you put over your key message in just 8 seconds?

• Firstly, make the digital signage screens as bright and impactful as you can afford. Appeal to your viewers through amazing business marketing technology.
• Next, if you are running a video, break it into short segments. If we relate back to the goldfish analogy, the viewer will retain more by breaking a 32 second video into 8 second chunks!
• Make your digital message relevant. Invest in facial recognition software so that a male viewer is shown content that appeals to him. Targeted adverting and content is now expected on social media and in the same way, digital signage needs to match the preferences of the audience.
• Targeted digital advertising and content is now expected on social media and in the same way, digital signage needs to match the preferences of the audience.
• Refresh and update the content regularly. Your viewer will disengage if the content is old-hat – don’t display last season’s hit movie, or last month’s promotion as this will turn your customers attention away faster than a speeding bullet.
• Integrate content through omnichannel activity so that your viewers and customers receive a synchronised message that reinforces their other buying activity.
• Keep the business jargon to a minimum and make sure the content ‘speaks’ like a human – quite literally use a voice to relay messages rather than text.
• It’s also far better to show business images and skip the words as we know that videos and pictures will engage and retain.
• Finally, the golden rule of great business marketing, make sure your content includes a follow up or business contact mechanism… ie. website, social media links, email contacts, QR codes and phone numbers.

Yap!digital

What makes a great digital sign?

Is it the design, content or interactivity? (Content is definitely high on the list if the goldfish story is to be believed…)

Or the global network capabilities and unrivalled selling power?

Here at Yap!digital, we believe it is all these things, and more. We’re a company that not only speaks… we listen! We’d love to hear your ideas today.

If you need engaging and effective business marketing content – either created or managed on an ongoing basis – view our website content page or talk to us today. Contact Tim at +61 8 9274 5151 or email tim@yapdigital.com.au.