7 KEY REASONS TO INVEST IN A DIGITAL TOUCHSCREEN KIOSK TODAY

27 Sep 7 KEY REASONS TO INVEST IN A DIGITAL TOUCHSCREEN KIOSK TODAY

Are you ready for the self-service interactive digital signage and kiosk invasion? With adoption rates to new technologies getting shorter and shorter, it is highly likely that touchscreen digital signage will be widespread in our daily lives within the next 12-18 months.

It’s fair to say that each time I go to my local Shopping Centre, the frequency of touch technology increases to a new level. Only yesterday I witnessed my teenage kids ‘fighting’ over who would be completing the touch customer satisfaction kiosk in the Chemist… ‘Were we happy?’ it asked. Well the smiley face response that my daughter ticked on the touchscreen will be now in some big data mainframe system, churning away to deliver the Chemist’s owners with critical data relating to that store’s performance. My son then pounced on the Centre’s wayfinding touchscreen directory when we needed to find the way to the nearest toilets in a hurry!

• Handy? Yes.
• Informative? Definitely.
• Useful? You bet.
• Life changing? For sure.

Why Should Business’ be Considering Digital Signage today?

Simply put, the customer will demand it! Modern consumers – such as the likes of my son, daughter and I admit, myself (!) – demand more interactive features and freedom of choice when we make purchases or go about our daily routines. Business is constantly seeking ways to streamline operations. With both objectives met, digital signage is a simple win, win.

As consumers become more familiar with online purchasing experiences, self-service kiosks are a natural extension to this (and avoid those painful checkout lines or queues to talk to an assistant). You only need to consider the Omnichannel explosion to realise the benefits of a multichannel approach to sales – one that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.

What this implies is that complimentary technologies synchronise with touchscreen kiosks and dynamic digital advertising displays to provide a data-driven, real-time, personalised promotion and branding strategy unique to every customer.

7 Key Reasons To Invest In Touchscreen Kiosk Digital Signage Today

1. Interactive Kiosks Reduce Costs: Whilst personalised services are one of the most effective ways of engaging and interacting with customers, sales representatives will not always be available. As a convenient alternative, customers can use a touchscreen kiosk to obtain information or order goods and the sales process is still in play. So using interactive kiosks as a substitute for employees is a cost effective solution.
2. Interactive Kiosks Improve Efficiency: Kiosks operate 24/7 without some of the daily inefficiencies of sales staff (think lunch breaks, sick days!). They offer consistent information and advice, and are perfect for mundane tasks like providing information or answering inquiries, leaving personnel free to do other more important or complicated tasks. By removing mundane tasks, staff are better satisfied and the company has higher staff retention.
3. Interactive Kiosks Enhance Customer Service: Digital signage kiosks can provide information, process registrations, collect data, log orders, take bookings, book taxis or provide directions through wayfinding and mapping. These multi-function capabilities are delivered efficiently resulting in better customer service and satisfaction.
4. Interactive Kiosks Improve Customers’ Buying Experience: Strategically positioned kiosks provide customers with information that is concise, consistent and clear – got to love the wayfinding information kiosks at transport centres, airports and retail centres! Information is delivered in the order that the customer requires it and in a timely fashion. And no more endless searching for the sales assistant located at the other end of the store!
5. Interactive Kiosks Increase Sales: As a sales tool digital signage kiosks are a great sales tool! They can display offers and discounts, showcase special promotions, promote bundled packages and run enticing advertisements that will encourage customers to buy…..and buy more! Multiple kiosks connected locally or globally ease the pain of marketing to the masses. Changes to pricing, offers and incentives can be applied seamlessly using real time updates and connectivity.
6. Interactive Kiosks Deliver Faster ROI: Increase in sales means increase in revenues and this means a better return on investment for retail businesses using interactive touch screen kiosks. The technology is simple and scalable. Start with one kiosk and then multiply! Businesses that have implemented interactive touch screen kiosks as self-service channels for retail operations have generated significant increases in their revenue.
7. Interactive Kiosks Help Analyse Consumer Behaviour: Information is key! Through analytics on consumer behaviour, interactive kiosks can provide store owners greater insight on buying patterns, trends and take up of promotions. The digital system can remember business client identities, their preferences and interests in particular product categories – offering them personalised choices to guide them the next time they go shopping.

Get in Touch

The bottom line is that touchscreen kiosks will improve the customer experience. We’re here to guide you to success. Contact Yap!digital [link] – the experts — the best in the Perth digital signage touchscreen business. We’ll help get your business up and running as quick as possible.

If you need digital signage or interactive touchscreen technology to help take your business to the next level talk to us today. Contact Tim at +61 8 9274 5151 or email tim@yapdigital.com.au.