WINTER OLYMPICS DELIVERED THROUGH OOH DIGITAL SIGNAGE

One of our key clients, APN Outdoor, has partnered with the Australian Olympic Committee to build hype and spread information about the PyeongChang Winter Olympics from Feb. 9 to 25 through a DOOH campaign.

Proud partners of the Australian Olympic Committee (AOC) APN Outdoor, once again are bringing the Olympic spirit to the streets, after the huge success of the Summer Olympics 2016 campaign. APN Outdoor has teamed up with the AOC to amplify the Winter Games action and support the fifty-one athletes selected to represent Australia.

The campaign has been broadcast on APN Outdoor’s premium digital assets in major cities around Australia, encompassing pre games hype, final team announcements, daily countdowns and special messages from the AOC and winter athletes.

Over the course of the Games, the campaign content will extend to showcase key Olympic moments, medal announcements and individual meet the team creatives.

James Warburton, CEO of APN Outdoor said: “The power of Outdoor, combined with the flexible nature of our Elite Screens, creates the perfect stage to amplify the games and get Australians engaged with these incredible winter sports”.

Strath Gordon, Head of Public Affairs and Communications, AOC comments: “We are thrilled to work with APN Outdoor again to engage and excite Australians. The partnership with APN Outdoor has allowed us to talk to people in new ways with incredible reach and immediacy. The 2018 Australian Winter Olympic Team is world-class and we hope the entire nation tunes in to support this amazing team of athletes.”

“The power of outdoor, combined with the flexible nature of our Elite Screens, creates the perfect stage to amplify the games and get Australians engaged with these incredible winter sports,” James Warburton, CEO of APN Outdoor, said in the release.