DFO PERTH’S DIGITAL CUSTOMER INFO DESK

25 Oct DFO PERTH’S DIGITAL CUSTOMER INFO DESK

The announcement of a new home for fashion, AKA DFO Perth, sent many fashionistas into a spin, and quite rightly so.  The much anticipated new retail hub at the Airport site has caused quite a stir given our states love for a bargain! The image of the premium shopping outlet is distinctive and has been developed from scratch by a joint venture between Perth Airport and Vicinity Group.

With 113 stores, the Direct Factory Outlet (DFO) on the airport estate covers an area of 24,000m² and includes food, beverage outlets, plus parking for 1600 cars.

Georgiou Group commenced work on the site in mid-2017, and contracted Signs & Lines to produce the signage throughout the site including a unique range of internal, external, directional, information and statutory signage. Our team designed, developed, manufactured and installed signs big and small using the full talents of our in-house team of designers, project managers and tradesman.

There were a few signage designs of particular note on this project that required us to step out of ‘the norm’ and creatively adapt our conventional way of manufacturing signs.

Digital Customer Service Counter 

The Customer Service Desk incorporates a digital 32” interactive touchscreen at the entry point to DFO, to assist the customers in their shopping experience. The curved aluminium housing was fabricated in house and finished with automotive 2pac bronze metallic paint. An intracut white illuminated ‘information’ symbol and DFO letters feature on the front of the desk, internally illuminated with LEDs.

To find out more about how digital signage can really make an impact AND assist your customers, contact Yap!digital today on +8 9274 5151 or admin@yap!digital.com.au.