DIGITAL WAYFINDING IN TRAIN STATIONS AND AIRPORTS

25 Jul DIGITAL WAYFINDING IN TRAIN STATIONS AND AIRPORTS

Digital Wayfinding In Train Stations & Airports

Digital wayfinding is a type of digital signage that helps people orientate where they are, and how to get to where they want to be! This is especially useful in places such as airports and train stations – which can be both busy and confusing places.   Anyone that has travelled can relate to that feeling of panic when you realise that you don’t know where you are going and you are running late!  With its large crowds and numerous places to get lost, places like airports and train stations can get even the most seasoned traveller confused.

Navigation

Digital signage in airports and train stations provide customers with the opportunity to navigate like never before.  In the past, these sort of busy places have relied on static signage, which although helpful, do not offer the same benefits that digital signage provides. Unlike digital signage, static signs cannot be updated or offer nearly as much information as digital signs. Most airports and train station now use digital signage for displaying up to the second information on arrival and departures times.  This type of signage provides customers with real-time updates on arrivals and departures.

When it comes to navigating your way through somewhere like an airport or train station, digital signage can be strategically placed to help passengers find their way. Digital signage can provide passengers with general directions or point out where major destinations are. Some airports and train stations offer interactive digital signage which can provide step-by-step instructions on how to get from the passenger’s starting point to their destination – map based wayfinding is a way of life these days.

Peak Travel Periods

During peak travel periods, airports and train stations can get very busy, contributing to passengers frustration and stress. Digital signage can help alleviate some of this struggle by providing route options. Some interactive digital signage can provide passengers with different options, along with the amount of time each option will take.  One of the many benefits of digital signage is that it can be updated according to whats going on in the building in real time.  For example, if there is construction going on in one passageway, digital signage can suggest alternative routes to avoid the construction.

Digital signage benefits businesses

Digital signage for wayfinding can also benefit a business that operates from train stations or airports. Digital signage can provide advertising for a business and direct passengers to stores and restaurants within the building.

Yap!digital in Perth provides hundreds of Perth businesses with digital signage. Yap!digital have embraced the demand for interactive, digital signage and interactive technology.  Established in 2012, Yap!digital has been providing innovative smart digital signage solutions to Perth companies for nearly 6 years.  Contact Yap!digital to find out more on ph 08 9274 5151 or email admin@yapdigital.com.au